The Innovation Meets Leadership Podcast

31. Innovation in Ecom with Matteo Grassi


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"Don't take goal setting in your life too seriously. Goals are guideposts along the journey.” – Matteo Grassi


In this episode of the podcast, Innovation Meets Leadership host Natalie Born interviews Mateo Grassi, co-founder and CEO of the funded startup Popup. Through his remarkable journey from street performer to successful entrepreneur, Mateo shares his experience bootstrapping a business until it was ready for funding, as well as the difficulties and opportunities that come with being an entrepreneur. They discuss Mateo’s experience of scaling an e-commerce store from zero to 4 million in two weeks, only to have all profits lost due to disputes and fines from credit card providers. Additionally, they compare the pre-tech bubble landscape to today's remote work opportunities which have opened up possibilities of living and working abroad without language barriers. Finally, they speak about the importance of self-regulation when it comes to technology and social media use, setting boundaries for oneself when it comes to media consumption and finding one’s big “why” - a goal that can never be achieved - in order to stay motivated throughout life.

Matteo Grassi is co-founder of Popup, a no code eCommerce platform for the next generation, has also founded 7 direct-to-consumer brands, an NGO/DAO, and an anonymous support group for founders. Prior to this, they were a professional break-dancer and circus performer who also produced and performed music. Matteo now creates documentaries, interviews, and shows for YouTube. Known to share either a lame joke or intriguing trivia upon meeting in person.

Key Highlights

  • Innovating in E-Commerce
  • A Journey of Exploration, Not Destination
  • Breaking the News Cycle
  • Key Quotes:

    "People should embark in a journey of being an entrepreneur the same way you embark in a journey where like in an adventure. And you don't go in an adventure because you necessarily want to reach a destination. You go in an adventure because you love the adventure.” – Matteo Grassi

    “Sometimes you have to be pushed to the limits to realize that maybe a problem was small before it got really, really big. But then once you solve it, you solve it." – Matteo Grassi

    Connect with Matteo

    LinkedIn: https://ie.linkedin.com/in/matteowastaken

    Twitter: https://twitter.com/matteowastaken

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    The Innovation Meets Leadership PodcastBy Natalie Born

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