On this episode, Ami Kassar interviews Colleen McKenna, Founder and CEO of Intero Advisory, on how LinkedIn marketing and hiring have changed and how business owners should be taking advantage of it.

Colleen launched Intero Advisory for individuals and companies focused on increasing their sales and talent initiatives. Since 2011 Intero Advisory, a LinkedIn consulting, coaching and training firm has been engaged by more than 600 companies who have increased their presence, revenue, and hiring opportunities applying Colleen’s insight, strategy, and techniques and to tens of thousands of business professionals.

Her membership site, blog, and podcast reach a global audience and more than 600 companies have benefited from her expertise.

The Intero team, over an 18 month period sourced more than 80,000 LinkedIn profiles for clients across the country for lead generation and recruiting. On behalf of one client, Intero secured more than 2.3 million in new revenue.

With a personal approach to business, Colleen and Intero shake up the status quo by maximizing an individual’s network, personal brand, and expertise.

Colleen has worked with and for startups to market leaders like Xerox, Consolidated Graphics, and Carefirst. She earned her M.A. in publication design from the University of Baltimore and a B.S. in mass communication from Towson University.

Recorded 08/27/2021.