DemandGen Radio

#31 Marketing Automation for Dummies with Mathew Sweezey

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Join DemandGen Radio Host David Lewis for an interview with Mathew Sweezey, Author of Marketing Automation for Dummies and Principle of Marketing Insights at Salesforce.

Mathew provides his perspectives on:

  • What has changed since the publication of his book on marketing automation in 2013
  • Mathew's view into Automation 1.0 vs 2.0 from a technology and mindset perspective
  • Examples of other forms automation, such as Chat Bots and dynamic content, that function independently outside the marketing automation system
  • How marketing must become contextual to communicate with people when and where they are
  • The number of marketing tools high performing vs low performing companies use
  • Is marketing ready to take ownership of the today's marketing infrastructure requirements
    • ...more
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