This week on 4TG, we chat with the incredible Tori West – Olympian heptathlete, self-taught software engineer, and founder of Peak.app. Tori shares her candid journey navigating the realities of women's athletics, where passion often outweighs financial support. She opens up about self-funding her Olympic dreams, a drive that led her to build a revolutionary tech solution for athletes.

Tori’s story highlights that talent isn't always enough. She discusses building a life beyond sport, maintaining identity, and owning athletic data. We dive into her innovative app, Peak, designed to make performance data accessible and empower athletes – built by an athlete, for athletes. Get ready for real talk on resilience, mindset, and creating opportunities in and out of sport.

In this episode, we cover:

• The financial realities of women's athletics and self-funding a sporting career
• Transitioning from elite athlete to self-taught software engineer
• The inspiration and mission behind Peak.app – empowering athletes with their data
• Why sleep and recovery are non-negotiable for peak performance
• Building an identity beyond sport and managing setbacks
• The future of athlete data ownership and blockchain technology
• The power of authenticity and community in an athlete's journey

Chapters:

• 00:01:56 – Tori West: Olympian Heptathlete & Self-Taught Software Engineer
• 00:06:07 – Best Setback: Missing Tokyo Olympics & Fractured Foot
• 00:33:15 – The Reality of Funding in Women's Sport & Self-Funding
• 00:47:38 – Building Peak.app: Empowering Athletes with Data Ownership
• 00:52:04 – Why Girls & Women Need to Stay in Sport

Links:

• Follow Tori on Instagram & TikTok  
• Check out Peak here & follow on Instagram. 
• A big thanks to Lúthri Athletics for sponsoring this episode. Check out their products here & follow them on Instagram

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