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Run clubs are having a moment. And it's being driven by women!
Membership in Australian run clubs increased by 59% in 2024, and researchers found the top three reasons women keep showing up aren't pace or fitness goals. They're motivation, community and mood. Eliza Boyd figured that out before the data confirmed it.
Eliza is the founder of Chill Girl Run Club Geelong, a slow-paced, inclusive run club for women and the LGBTQI+ community that started with a TikTok she almost didn't post. Today it's a thriving community that meets every Saturday and has grown into brand partnerships, race entries and friendships that extend well beyond the course.
In this episode, we cover:
- Why Eliza started a run club in Geelong and the one video that launched it all
- The real reason women join run clubs (hint: it's rarely about running)
- How showing up consistently in sport builds mental strength and life confidence
- The challenges of growing a community while protecting its DNA
- Content creation and UGC as a flexible income stream for women in sport
- What holds women back from joining a run club and how to push past it
- What Eliza would tell her 16-year-old self about running and consistency
Chapters
00:00 – Welcome and Intro
00:55 – Rapid Fire: The 4TG x Snap Fitness Questions
02:30 – Eliza's sport background growing up 06:10 – How running became a consistent part of her life
09:45 – Why Eliza started Chill Girl Run Club Geelong
14:20 – The first run club meet and the TikTok that started it all
18:00 – What members are getting from the community beyond fitness
22:15 – Brand collaborations, DNA and keeping the run club authentic
26:40 – Life as a content creator and UGC work
31:05 – Documenting your journey and imposter syndrome
35:20 – What women need to hear about sport and community
39:00 – What would Eliza tell 16-year-old herself
Follow Eliza + Chill Girl Run Club
Find Eliza on TikTok and Instagram: @elizaanneboyd
Follow the run club: @chillgirlrunclub.geelong
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