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31: Should Podcasting Be A Part of Your Business with Dave Jackson
Have you ever thought about becoming a podcaster? More and more people are finding out that a podcast COULD be just the right platform for their message. With all the marketing platforms available today, it can be confusing, intimidating, and overwhelming to find the right way to build your brand support. Over 112 million people listened to podcasts last year! You never know---maybe podcasting is in YOUR future!
My guest today is Dave Jackson, who is an award-winning podcaster since way back in 2005. He has over 3000 podcasts under his belt with more than 3.2 million downloads. Dave founded the School of Podcasting and he’s here to share his expertise with us.
What you’ll hear in this episode:
- Starting a podcast helps people get to know you and see you as an expert
- “I can’t do a podcast because I don’t like the way my voice sounds”
- Why most people think it costs a lot of money to get started in podcasting (it really only costs $100-300 to get started!)
- How to make sure your podcast gets “out there” where people will hear it
- Find out who your show is for, where they are, and then make friends with them
- How to make money with your podcast
- Other benefits to a podcast beyond making money
- Sponsorships: how they can work for you
- The biggest mistakes new podcasters make:
-
- Not building a following
- Focusing too much on the technology
- Thinking you must have an interview for EVERY show
- How to make a monologue podcast episode work for your target audience
- How to figure out the timing and frequency of your podcast
-
- Count on a 4:1 ratio of total time to actual show minutes
- The frequency of your show depends on your audience and your purpose
- What statistics can tell us about your podcast: how many downloads you have, where your audience comes from, and if they listen through your website or an app
- How Dave blended his love of teaching, creativity, and geeky stuff to begin podcasting
- Dave’s words of wisdom for aspiring podcasters: “Until you put it out there, you won’t know if it’s good or not.”
- Dave’s book, speaking opportunities, and the School of Podcasting
Resources:
www.schoolofpodcasting.com
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By Susan Solovic - THE Small Business Expert, award-winning serial entrepreneuHave you ever thought about becoming a podcaster? More and more people are finding out that a podcast COULD be just the right platform for their message. With all the marketing platforms available today, it can be confusing, intimidating, and overwhelming to find the right way to build your brand support. Over 112 million people listened to podcasts last year! You never know---maybe podcasting is in YOUR future!
My guest today is Dave Jackson, who is an award-winning podcaster since way back in 2005. He has over 3000 podcasts under his belt with more than 3.2 million downloads. Dave founded the School of Podcasting and he’s here to share his expertise with us.
What you’ll hear in this episode:
- Starting a podcast helps people get to know you and see you as an expert
- “I can’t do a podcast because I don’t like the way my voice sounds”
- Why most people think it costs a lot of money to get started in podcasting (it really only costs $100-300 to get started!)
- How to make sure your podcast gets “out there” where people will hear it
- Find out who your show is for, where they are, and then make friends with them
- How to make money with your podcast
- Other benefits to a podcast beyond making money
- Sponsorships: how they can work for you
- The biggest mistakes new podcasters make:
-
- Not building a following
- Focusing too much on the technology
- Thinking you must have an interview for EVERY show
- How to make a monologue podcast episode work for your target audience
- How to figure out the timing and frequency of your podcast
-
- Count on a 4:1 ratio of total time to actual show minutes
- The frequency of your show depends on your audience and your purpose
- What statistics can tell us about your podcast: how many downloads you have, where your audience comes from, and if they listen through your website or an app
- How Dave blended his love of teaching, creativity, and geeky stuff to begin podcasting
- Dave’s words of wisdom for aspiring podcasters: “Until you put it out there, you won’t know if it’s good or not.”
- Dave’s book, speaking opportunities, and the School of Podcasting
Resources:
www.schoolofpodcasting.com