The power of an idea comes from its potential to be spread. In today's society, ideas are a dime a dozen. Good ideas and accurate, objective information is the needle in the media haystack. The medium may be the message, but not all mediums are created equal. In this episode we focus on the dissemination of information through writing. Adam Grant's writing framework is as follows: writing = thinking + communicating. What's written on the page is not a raw thought, but rather the refined idea worth conveying to readers. Discovery is not only restricted to the reader. We learn through reading, but we grow through writing. 

Journalism is practical writing that provides a living. The current model can be summarized as: writers write, corporations take credit. A journalist is subject to the policies of their employer, where building a personal brand comes second to maintaining an organization's reputation. However, journalism is changing. Writers write to build their personal brands and attract audiences without the limitations or constrains working under an employer. Anyone can be a writer and spread messages today, just select the appropriate medium. Medium and Substack are recent platforms that provide a voice for writers eager to share ideas. Generally speaking, Medium is for bloggers as Substack is for newsletters. As ideas are always in demand there can be no shortage of new writers. Ultimately, the internet gives a voice for anyone willing to broadcast a message. Just because one doesn't hear back doesn't mean the message was not received. 

We hope you enjoy.