BVI Strategy Podcast

#31: We are stuck with Elon, Range, and HBR McKinsey Award


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Hello everyone,

Welcome to today's episode, where we are discussing what it actually means that the aways, company or brand is attached to a name or an object. More specifically, why the attachment amplifies the competitive advantage the connected entity has.

Enjoy the episode

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BVI Strategy PodcastBy Business, Vision & Innovation