If you want to have an impact on the world - you want influence! Influence creates impact. It's simple that the more people we have hearing our message - the more impact we can make. 

I have an exciting announcement to help you grow your influence right now! Next week on May 30th @ 7pm EST I am teaching a Grow Your Next 1k Followers Masterclass! This is going to have actionable tips you can take right now to get your next 1k followers.  This helps you get your next 1k followers who are actually engaged in your content and become clients! Head on over to https://jesspenesso.com/grow-my-instagram-following/ to Get Your Next 1k Followers today!

Influence is having an effect on someone - we are trying to help someone else make a transformation. A lot of times this is because we've gone through this journey already and we want to help the former version of ourselves.  But we cannot make this transformation without having people hear what we have to say.  The more people we have hearing our message, the more influence and impact we have. 

Here's the three reasons why you want influence: 

[5:30] You Build Know, Like, and Trust

We buy from people who we know, like, and trust.  We want to show people why they need to start making the change or transformation that we have to offer.  And you will be listened to so much more if you start creating this know, like, and trust factor right now!

 

[9:45] Influence Opens up Collaboration Opportunities

If you have a strong brand - you are going to be able to pitch more collaboration opportunities.  This is because coming to the table for a collaboration with reach behind you help you bring a lot of value for the person you are collaborating with.  Think about it - when we go into a partnership with someone else we are all looking for what is in it for us.  And if we can bring an engaged audience into a collaboration - that is really attractive for the other person or brand. The more eyeballs on a piece of content - the more it is worth.  So this is true for brand partnership, speaking engagements, podcast interviews, whatever collaboration you're going after!

 

[12:00] Why You Want Influence: Because You Want to Offer Consistent Value Before You Ever Sell

Like we talked about earlier - we buy from people who we know, like, and trust.  It is very seldom we buy from a person or brand that we don't feel like we know them already.  So if you have a transformation that you want to make for someone else - you need to grow your influence before you're ever ready to turn it into a business!

If you're thinking - I'm not ready to start selling or I think I want to create a brand around recipes, yoga instruction or whatever it is - you need to start right now! Having a brand behind you of an audience that you're providing value to consistently - is going to be worth its weight in gold when you're ready to sell a service or product.