Today we're talking about why you want influence whether you are ready to start selling a product or service in your business or not. Influence is simply the capacity to have an effect on someone else's behavior. Often as Mindful Influencers - we want to help people who are the former version of ourselves to have a transformation that we already had. This transformation is only possible if we have know, like, and trust with an audience. Listen in on other reasons you want influence.