<p>What does it take for a brand to keep trading for 100 years? The US mobile tool retailer Snap-on Tools operates in a niche marketplace and has been trading in Australia for 35 years. And for 31 of those years Ajit Ponnambalam has been part of the business. So what’s the secret to its success? </p>

What does it take for a brand to keep trading for 100 years? The US mobile tool retailer Snap-on Tools operates in a niche marketplace and has been trading in Australia for 35 years. And for 31 of those years Ajit Ponnambalam has been part of the business. So what’s the secret to its success?

<p>What does it take for a brand to keep trading for 100 years? The US mobile tool retailer Snap-on Tools operates in a niche marketplace and has been trading in Australia for 35 years. And for 31 of those years Ajit Ponnambalam has been part of the business. So what’s the secret to its success?&nbsp;</p>

31 years at Snap-on Tools and still passionate about the brand!

Candid chats with the entrepreneurs and owners behind the world's most impressive franchise brands.

Share 31 years at Snap-on Tools and still passionate about the brand!

Sign up to save your podcasts

31 years at Snap-on Tools and still passionate about the brand!

31 years at Snap-on Tools and still passionate about the brand!