Encouraging repeat customer business is an art form. Hear what works and what can really turn a consumer off.

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Episode #249 Loyalty Matters. A Lot. Let's Talk Loyalty Podcast

Hosted by:

Carolyn Schnare, Director Strategic Initiatives, NACS, and Rose Johnson, Audience Development and Production Manager, NACS

About our Guest:

Paula Thomas, Host of "Let's Talk Loyalty" Podcast

Paula Thomas is an independent loyalty marketing consultant, writer and podcast host.

Paula has experience leading consumer loyalty programs across multiple sectors including telecommunications, the energy sector, banking and airline loyalty programs and published a book entitled “Driving Loyalty in Convenience Retail.” Her podcast, “Let’s Talk Loyalty” covers every aspect of loyalty marketing across all industries.