If your content sounds polished but forgettable and keeps attracting likes instead of premium clients, this episode breaks down why being "better" isn't enough anymore. The speaker exposes the three biggest content traps coaches fall into and explains how sounding like yourself, building a clear worldview, and creating from real experiences (not recycled templates or AI prompts) is the real competitive advantage for attracting high-level clients in 2026 and beyond.

"I stopped trying to sound like a professional marketer, and I stopped worrying if every post would perform, and I started to write like I would talk to my wife over coffee. And that's when everything started to change. The right people started reaching out to me."

In this episode:

• Vanilla, recycled content repels premium clients. When your content sounds like everyone else's, it blends into the noise and attracts peers or tire-kickers instead of buyers who value original thinking.
• Posting more or polishing harder won't fix weak positioning. More volume or perfect wording doesn't matter if the message lacks clarity, conviction, and a distinct point of view.
• Steal principles, not posts—study why content works. The goal isn't to copy hooks or formats, but to understand the underlying ideas—storytelling, tension, belief-shifting and apply them in your own voice.
• A clear worldview beats any framework or method. Frameworks are easy to replicate, but your beliefs, values, and way of seeing the problem create real differentiation and trust.
• Unfiltered, honest opinions make content memorable and magnetic. When you stop watering down your thoughts to sound "professional," you attract aligned clients and naturally repel the wrong ones, which is exactly the point.

Connect with Jason Meland:

Email: [email protected]

Website: https://www.growmyvisibility.com/

Instagram: @coachjasonmeland

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