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One of the biggest challenges creatives have in business is that if what we are doing or what we have created is truly unique, then people won't know to ask for it. So, on one hand, we need to be unique and stand out. On the other hand, we've been told we must be searchable. Now, this is a dilemma. Yet another example that what got us here won't get us to where we want to go. Being searchable may not be the answer. If we create our own category, we may also have to create the communication.
The Talking Stick is in your hands now. Let us hear from you.
Be part of the conversation -We want to hear your opinion on the topic. Let us know what you think or share a personal story. Join our community Facebook group, Creative Warriors Unite, at www.joinwarriors.com and add to the conversation.
Contact Jeffrey -
By Jeffrey Shaw4.9
224224 ratings
One of the biggest challenges creatives have in business is that if what we are doing or what we have created is truly unique, then people won't know to ask for it. So, on one hand, we need to be unique and stand out. On the other hand, we've been told we must be searchable. Now, this is a dilemma. Yet another example that what got us here won't get us to where we want to go. Being searchable may not be the answer. If we create our own category, we may also have to create the communication.
The Talking Stick is in your hands now. Let us hear from you.
Be part of the conversation -We want to hear your opinion on the topic. Let us know what you think or share a personal story. Join our community Facebook group, Creative Warriors Unite, at www.joinwarriors.com and add to the conversation.
Contact Jeffrey -