Today I sat down with Natasha Willis, co-founder of School of Bots, to dive deep into the world of DM marketing automation. From her journey as a digital nomad to building a team that's generated almost $80 million through DM funnels, Natasha shares game-changing insights on leveraging Instagram's DM features to grow your business effectively.

In this episode, we cover:

* What DM marketing automation is and how it works

* When to start using ManyChat

* Nine different ways to implement DM automation and automate your sales 

* How to structure your content for maximum engagement & sales 

* Best practices for automation during launches

* Choosing the right keywords for your automations

Key Takeaways:

• DM automation is a powerful tool to monetize your content 24/7
• Follow a three-post cadence: CTA, engagement, emotion
• Keep automations conversational and authentic
• Choose simple, relevant keywords (7 letters max) that are easy to spell

Resources mentioned in this episode:

* ManyChat

* Zapier

* Flodesk

Connect with Natasha:

* Instagram: @natasha.t.willis

* Instagram: @schoolofbots

* DM "ABIGAIL" to @natasha.t.willis to see example funnels

Connect with me:

* Instagram: @abigailpeugh

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