Steph Fisher is a former civil engineer, mom of four, and now full-time content creator. And her story is basically proof that it is NOT too late to reinvent yourself or start from scratch on Instagram.

A little over a year ago, Steph decided she was done spending hours watching other people build the lives they wanted and decided to start creating instead.

But this wasn’t her first attempt. She actually tried multiple times before and nothing really stuck.

This time, she decided she was going ALL IN for an entire year. And let’s just say... things started happening a whole lot faster than she expected.

In this episode, we’re talking about what finally made this time different, the unexpected moment that completely changed the trajectory of her account, how losing her job pushed her into being an entrepreneur, and what happened when she launched her very first digital product.

In this episode, we cover:

• What Steph did differently after trying and failing to make content creation stick multiple times before

• The reel she almost DIDN’T post that ended up changing everything

• How an unexpected career change gave Steph the push to bet on herself

• What happened when she finally turned the questions sitting in her DMs into something she could sell

• The mindset shift Steph believes made the biggest difference between another failed attempt and completely changing her family’s life

If you’ve been sitting there thinking you missed your chance, Instagram is too saturated, you don’t have enough time, or you’ve already tried and it didn’t work... LISTEN TO THIS ONE.

Resources mentioned:

30-Day Free Stan Trial HERE

Rich Girl Community

Steph’s viral morning routine reel

Connect with Steph:

Instagram: @stephfi___

Connect with me:

Instagram: @abigailpeugh

If you think it’s too late to start from scratch and grow an audience that actually buys from you in 2026, this episode is going to change your mind.

Laura Gordon started a brand new Instagram account in February after being laid off from her job. After trying multiple niches, starting over more than once, and creating digital products that never sold, she decided to give it another shot and go ALL IN.

And this time? Things went very differently.

In this episode, Laura is breaking down what she actually did to grow from zero to over 10,000 followers in just 52 days AND build a 44-day daily digital product sales streak along the way. And spoiler alert, it wasn’t because she had one lucky viral reel.

Inside this episode, we cover:

• What Laura did differently THIS time after multiple niches and digital products that didn't work

• The strategy behind going from a brand new account to 10K followers in just 52 days

• The surprisingly simple thing Laura did before creating her digital product that completely changed the outcome

• What’s actually driving Laura’s sales right now (and it might not be the content you think 👀)

• The small business decision that helped Laura realize this could actually replace the job she lost

This episode is such a good reminder that you do NOT need a massive audience, years of experience, or the perfect niche figured out before you start. Sometimes you just have to test things, pay attention to what’s working, and be willing to go ALL IN when you find the thing that clicks.

Resources mentioned:

30-Day Free Stan Trial HERE

Rich Girl Community

Connect with Laura:

Instagram: @lauralizgordon

Connect with me:

Instagram: @abigailpeugh

After an unexpected year away from the podcast, ya girl is finally back. 🫶🏼

I honestly thought I'd be gone for a few weeks... maybe a month. Instead, life had other plans.

In this episode, I'm sharing where I've been, what life has looked like after having my son six weeks early, and how becoming a mom of two completely shifted my priorities, my business, and honestly... me.

I'm also sharing a big announcement about the future of this podcast, what you can expect from Season 2, and the one thing that allowed my business to keep making sales every single day while I was in the hospital and deep in the postpartum trenches.

Inside this episode, I cover:

• The unexpected reason I disappeared for an entire year

• A big announcement about the future of this podcast

• The one business decision that completely changed my postpartum experience

• The "yes" that almost didn't happen and why it means so much to me

• Why changing your mind might be one of the smartest business decisions you ever make

If you've been in a season where life looks different than you expected, your priorities have shifted, or you're wondering if it's okay to pivot... this episode is for you.

Resources mentioned:

30-Day Free Stan Trial HERE!

Join Rich Girl Community HERE!

Connect with me:

Instagram: @abigailpeugh

I talk a lot about all the amazing things selling digital products has brought to my life, but it doesn’t mean it’s always a walk in the park. Today’s episode felt like the perfect time to talk about the hard sh*t that not many people are talking about when it comes to owning an online business and selling digital products, because we all go through these crappy situations and I want you to know you’re not alone.

In this episode, we cover:

• How lonely being an entrepreneur can be and how important community is
• The frustration of chargebacks and how to handle each situation
• Ways to cope and learn from hurtful comments & harsh feedback from clients or students
• Running out of content ideas and how to find your creativity again 
• Self-sabotage and ways to keep going despite it

Resources & Links:

• Terms and Conditions mentioned in the episode 
• Follow on Instagram @abigailpeugh

Make sure to hit subscribe/follow so you never miss an episode! 

Today's episode felt like the perfect time to talk about the real, sometimes messy beginnings that not many people share when it comes to starting an online business and selling digital products. Because we all start somewhere, and I want you to know you're not alone in your journey.

In this episode, we cover:

• The “oh sh*t”' moment that pushed me onto TikTok (and my cringey first video)
• How I turned my audience's burning questions into a must-have digital product
• The nail-biting countdown to my first sale 
• Why that initial $35 felt like winning the lottery and how it literally rewired my brain
• Busting the “passive income” myth (spoiler: you still gotta work, but sweatpants are encouraged)
• How digital products let me be a present mom and manage my health without sacrificing my goals 

We are back today with the one and only Natasha Zoryk! Natasha and I chat about her journey from getting her degree in Communications and Business, to getting a coveted government job, to leaving that job to become an entrepreneur. She is a 7-figure business mentor, speaker, and tech founder. She's all about infusing un-traditional marketing, sales psychology, and laughter into every aspect of business!

In this episode, we cover: 

• The power of buyer psychology 
• The 4 different buyer types 
• Instagram post ideas to sell to each buyer type 

Connect with Natasha:

Follow on Instagram @natasha.zoryk & @weareazura

Connect with Abigail:

Follow on Instagram @abigailpeugh

Make sure to hit subscribe/follow so you never miss an episode! 

Before I even started planning the launch of my podcast, I dreamed of doing an episode all about cycle syncing and hormone health. It’s something that isn’t talked enough about in the business world, but is SO important for female entrepreneurs! 

Today’s guest is Emily, a hormone health coach that helps women balance their hormones and use their cycle as their superpower to tap into the magic of being a woman. Learning to use your cycle and live in tune with your hormones is the missing puzzle piece for women who feel like they're "doing it all" and still struggling! 

On this episode, we cover: 

• The four phases in your cycle 
• What business tasks you should do during each phase of your cycle so you can actually enjoy running your business and make more money 
• Weird and random facts about your cycle 
• Hormone-friendly snacks and mocktail ideas 
• 5 daily tips to balance your hormones for busy entrepreneurs

Connect with Emily:

Follow on Instagram @littleraeofhealth

Ultimate Hormone Balance Masterclass [FREE]

The Balanced Babe Blueprint Course

28 Cycle Syncing App 

Flo App

Connect with Abigail:

Follow on Instagram @abigailpeugh

Join Rich Girl Community HERE

We’re halfway through 2025, so I thought it was time to sit down and do a mid-year review, the kind where I spill exactly what’s been working in my business, what I’ve changed, what I’ve let go of, and what I’m doing differently for the rest of the year.

If you’ve been feeling like this year has flown by (or maybe totally derailed your plans), this episode will remind you that there’s still so much time to hit your goals — and that a lot can happen in just six months.

Inside this episode, I cover:

• Why I chose not to launch any new offers this year, and how that decision impacted my sales (and sanity)
• What’s working for digital product sales right now, including the type of freebies that are converting and the launch strategy I swear by
• Why I’m still obsessed with trial reels for growth (but not for selling)
• The email mindset shift that helped me boost conversions without feeling annoying
• Why collaboration posts are way more powerful than people give them credit for
• What’s helped me stay on track to hit my “good” revenue goal, even with unexpected life stuff
• How I’ve built in recurring revenue to keep my business stable without starting from zero each month

This episode is part strategy, part behind-the-scenes life update, and part reminder that soft seasons still create big results. If you’ve been craving clarity and calm in your business — this is for you.

Resources mentioned:

Rich Girl Community 

7 Days, 7 Ways to Sell Like a Rich Girl 

Trial Reels Episode

Read the blog I mentioned about using trial reels without access HERE

Connect with me:

Instagram: @abigailpeugh

DM me your biggest takeaway or your mid-year reset plans — I’d love to cheer you on.

Love you, mean it.

Abigail

This might be one of my favorite episodes yet — and it’s a little different than usual.

I brought together four amazing women from different rounds of my  Digital Product Bootcamp for a roundtable-style chat where we got super honest about their experiences inside my Bootcamp. 

They didn’t hold back.

Whether you’re stuck on your product idea, overwhelmed by perfectionism, wondering if anyone would actually buy from you, or trying to decide if this whole thing is even worth the effort — this episode is going to meet you where you’re at.

• Cara (@chaoswithcara) — mom of 3, who built her brand helping moms "poop in peace" with simple activities and now has over 300K followers and multiple products in her store
• Emily (@heybridey) — went from “What the heck would I even sell?” to launching a wildly relatable wedding planning guide for brides on a real budget
• Eliza & Dr. Craig (Restoration Dentistry) — a holistic dentist and his wife who turned one viral video into a best-selling cavity prevention guide that now helps thousands
• Megan (The Photo Project) — who joined Bootcamp after launching her product and still found huge value in refining her offers, building confidence, and scaling her digital product offer suite

• What each person was afraid of before launching (spoiler: perfectionism, visibility, and “can I even do this?” were BIG themes)
• How each of them approached creating their first digital product — from a $27 guide to a full community
• What they’d do differently, and what helped them push through the messy middle
• Their thoughts on how many products to start with, how to use bundles and order bumps, and why “more info” isn’t always better
• How they juggle growing a digital product business with real life (kids, businesses, being tired, etc.)

Plus: advice they’d give you if you’re debating joining the Bootcamp right now. (And no, I didn’t make them say nice things. They just really believe in it 🥹)

Resources Mentioned:

• Follow Cara: [@chaoswithcara]
• Follow Emily: [@heybridey]
• Follow Eliza & Dr. Craig: [@restoration.dentistry]
• Follow Megan: [@oharephotos]
• Freebie: 7 Days, 7 Ways to Sell Like a Rich Girl → [HERE]

Connect with me:

Instagram:@abigailpeugh

If this episode hit home, screenshot and tag me in your stories — or send me a DM. I love hearing what stood out to you.

Love you, mean it.

You asked, I answered.

If you’ve been wondering whether the Digital Product Bootcamp is the right move for you, this episode breaks it all the way down.

I popped a question box on IG asking where you're at in your digital product journey, and the responses?  All over the map (in the best way). So I’m giving candid answers on who the Bootcamp is for, who it’s not for, and what you need to know before you join.

We’re covering real-life scenarios like:

• “I’ve started my product but can’t grow my followers”
• “I have 3 ideas and can’t pick one”
• “I launched something, but no one’s buying”
• “I’m a chef/dietitian/coach—does this still apply to me?”
• “I don’t even know what to sell or where to start”
• “I’m second-guessing everything (including myself)”

Whether you’re brand new or already launched something that flopped, this is your no-BS episode to decide if the Bootcamp’s your next step. 

• Who the Bootcamp is actually built for (and who might be better off inside Rich Girl Community)
• Why you don’t need a big audience to join
• How this round’s Launch GPT Bot helps simplify decisions, copy, and tech
• The magic of a focused 6-week launch window
• What to do if you’ve got too many ideas
• Why “confidence” doesn’t need to come first (and what to focus on instead)

This is the episode I wish I had before launching my first digital product. If you're in the doubt spiral right now, you are so not alone. This will help.

Join Digital Product Bootcamp HERE!

📲 DM me on IG (@abigailpeugh) with where you are at and I’ll tell you straight up if the Bootcamp is a good fit.

Let’s build something that sells (and feels really freaking good while doing it).