The Abigail Peugh Podcast

On today's episode, we're sitting down with Stephanie, a registered dietitian and mom of two (with baby #3 on the way!) who transformed her expertise into a thriving digital product business. After noticing a major gap in nutrition guidance during pregnancy, she created targeted meal plans that are now helping thousands of pregnant women manage symptoms and eat confidently.

A few things we cover in this episode:

• Stephanie’s first low ticket digital product launch results (spoiler alert, it was sooo good)
• Why creating specific, problem-focused products leads to more sales (and better results)
• The reason her revenue jumped 170% after launching her second product
• The unexpected marketing challenge she faced when selling to pregnant women
• Why she chose PDFs over courses for her first products (and why it was the perfect choice)

Resources mentioned in this episode:

• Feel Better Pregnancy Meal Plan (Stephanie's first product)
• Beyond the Symptoms (Stephanie's second & third trimester nutrition guide)
• Rich Girl Community

Connect with me:

• Instagram: @abigailpeugh

Connect with Stephanie:

• @pregnancy_nutritionist

Make sure to hit subscribe/follow so you never miss an episode!

On today's episode, we're diving into the psychology of online learning with Vix Meldrew, a an online learning educator who has taught over 8,000 people and built multiple successful online communities. After running a 1,200-member paid community and scaling a digital education business for eight years, she's sharing what actually works for creating engaged communities and courses that get results.

A few things we cover in this episode:

• The "Chicken Nugget Theory" that transformed how she thinks about community building
• Why simplicity beats complexity when designing digital products that sell
• The three non-negotiables you need before creating any course or community
• How she scaled (and later closed) a 6-figure membership community
• The psychology behind why most online courses fail to deliver results

Resources mentioned in this episode:

• Vix's "How to Kill a Membership" Episode on Rave Results Podcast
• Rave Results 

Connect with me:

• Instagram: @abigailpeugh
• Join Rich Girl Community

Connect with Vix:

• Instagram: @vixmeldrew
• vixmeldrew.com

Make sure to hit subscribe/follow so you never miss an episode!

After my trial reels episode with Nikki, I'm back with real numbers, specific strategies, and answers to your burning questions! From testing over 32 trial reels in the past month, I'm sharing exactly what worked (and what didn't) to gain over 4,000 new followers! 

A few things we cover in this episode:

• The exact content type that got me 1.7M views and 1,002 new followers from a single reel
• Alllll your burning questions that you had for me after my first episode on trial reels
• My 10-minute daily system for creating and testing multiple trial reels
• Why natural, unpolished content is outperforming perfectly curated posts
• The surprising truth about using trial reels for direct sales versus audience growth

Resources mentioned in this episode:

• Rich Girl Community 
• Episode 43 with Niki (our first trial reels deep dive)

Connect with me:

• Instagram: @abigailpeugh

Make sure to hit subscribe/follow so you never miss an episode!

Today I'm sitting down with Vicki Pollack, a former 7-figure master resale rights course seller who walked away from $200K monthly income to align with her integrity. With her no-BS approach, Vicki opens up about the truth behind the digital product boom and what it takes to build a sustainable online business.

A few things we cover in this episode:

• The untold truth about making money online that most content creators won't share
• Why selling with integrity might mean walking away from massive profits
• The surprising pivot stories of creators who found success in unexpected niches
• What ethical digital product marketing actually looks like (it's not what you think)

Resources mentioned in this episode:

• Vicki's Rookie Course
• "Don't Say That" Book (affiliate link)

Connect with me:

• Instagram: @abigailpeugh

Connect with Vicki:

Instagram: @the_no_bs_newyorker

Make sure to hit subscribe/follow so you never miss an episode!

DISCLAIMER: Some links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!

Today's guest is Niki Puls, a marketing coach, who writes content for celebrities and has cracked the code on Instagram's newest feature that most people don't even know exists yet! Niki joins us to reveal how she's helping herself and her clients gain hundreds of new followers daily using a strategy that even TikTok doesn't have.

A few things we cover in this episode:

• A new Instagram feature that's slowly rolling out (and why you need to be ready for it)
• Why your "failed" content might actually be perfect for gaining new followers
• The surprising reason most people give up right before they crack the code
• A clever hack for testing content without risking your engagement
• The simple mindset shift that transforms how you create content for new audiences

Resources mentioned in this episode:

• Niki's Viral Trial Reels Guide
• ManyChat for Instagram
• Instagram's Trial Reels Feature

Connect with me:

• Instagram: @abigailpeugh

Connect with Niki:

• Instagram: @nikipuls

Make sure to hit subscribe/follow so you never miss an episode!

DISCLAIMER: Some links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!

On today's episode, we're sitting down with Cristina, a mom of 4 who went from struggling to find her niche, to being wildly successful! After trying multiple business models that didn't quite fit, Christina discovered her path to creating digital products and UGC content that not only brings in consistent income but is also something she’s extremely passionate about!

A few things we cover in this episode:

• The surprising pivot that led to a £2,000+ launch with less than 2,000 followers
• Why the "right" business model might be hiding in plain sight (and how to spot it)
• The mindset shift that separates successful entrepreneurs from those who give up
• A game-changing way to find your perfect audience (even with a tiny following)
• The truth about balancing multiple income streams as a busy mom

Resources mentioned in this episode:

Rich Girl Launch

Digital Product Starter Kit

Cristina’s Course: Editing Made Easy

Connect with me:

• Instagram: @abigailpeugh

Connect with Cristina:

• Instagram: @iamcristina.suarez

Make sure to hit subscribe/follow so you never miss an episode!

On today’s episode, we're diving into the world of brand photography with my incredible guest and personal photographer, Erin Blackwell. Erin specializes in helping women show up confidently as the face of their brand. She recently took my brand photos, and I can honestly say I've never felt more comfortable during our photoshoot and more "me" once I saw the photos!

A few things we cover in this episode:

• Erin turned a $200 investment into a thriving photography business
• When you should (and shouldn't) invest in professional photos
• The red flag most people miss when hiring a photographer
• A must-know hack for taking professional photos with just your phone
• The simple "squint test" that will transform how you look in photos
• The foolproof formula for choosing outfits that pop on camera

Resources mentioned in this episode:

• Erin's FREE guide: "Calling Your Shots: 31 Photos Your Business Needs"
• The Posing Bible by Erin Blackwell (155+ pages of posing techniques, wardrobe tips, and more!)
• Home Studio List (for renting photo-friendly spaces by the hour)
• My favorite phone tripod with remote

Connect with me:

Instagram: @abigailpeugh

Connect with Erin:

Instagram: @iamerinblackwell

Make sure to hit subscribe/follow so you never miss an episode!

DISCLAIMER: Some links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!

In this week's episode, I'm sharing everything about my 90-day sales challenge for 2025, plus answering some of your questions submitted on Instagram! 

A few things we cover in this episode:

• How I’m using a 90 day challenge to help me reach my goal of $100k monthly recurring revenue
• My rules for this challenge 
• How you can also do this challenge 

Plus, I'm trying something new with a Q&A section at the end where I answer YOUR questions about:

• Choosing your first digital product
• Making sales with a smaller following
• What my work schedule looked like in the beginning and what it looks like now (2.5 years in)
• What my daily money making tasks are

Resources mentioned in this episode:

• Rich Girl Community (where I'm documenting this entire 90-day challenge with real data!)

Connect with me:

• Follow on Instagram @abigailpeugh
• Join Rich Girl Community for behind-the-scenes of my 90-day challenge
• DM me if you loved the Q&A format!

Make sure to hit subscribe/follow so you never miss an episode! 

In this week’s episode, I’ll be sharing all my personal AND business goals for 2025, as well as how to set goals you will actually hit, especially when it comes to revenue goals. 

A few things we cover in this episode: 

• Why I’m taking a break from launching new offers in 2025 (and what I’m doing instead)
• How I track my goals with a Big A$$ Calendar
• The passion I'm rekindling (hint: it has nothing to do with business)
• My biggest, scariest goal yet (and why I'm finally ready to share it)

Resources mentioned in this episode:

Big Ass Calendar (for tracking my daily walks)

Dinner for Vampires (the book I’m reading right now and obsessed with)

Rich Girl Community (join for weekly social media prompts + support!)

Connect with me:

• Follow on Instagram @abigailpeugh
• Send me your hobby suggestions!
• Share your favorite non-business books with me on Instagram

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, I'm sharing the big goals I set for 2024 that I didn't quite reach. But here's the thing - I'm actually proud of these "misses" because they pushed me to grow in unexpected ways. From dealing with chronic illness to completely shifting my business model, 2024 taught me some powerful lessons about what really matters in business and life.

In this episode, I cover:

• How many walks I took for the year (my goal was 365 for the year)
• Not hitting my Instagram Growth goals as someone that teaches Instagram Growth 
• Whether or not I hit my revenue goal of over a million dollars for 2024
• My lofty podcast goals that I set (and didn’t reach)  
• How many 1-1’s I did in 2024 and why I probably won’t do them in 2025

Resources mentioned in this episode:

• Big Ass Calendar (the actual name!) for goal tracking
• Rich Girl Community

Connect with me: 

Instagram: @abigailpeugh 

Make sure to subscribe so you don't miss next week's episode where I'll be sharing my 2025 goals.