Today I sat down with Alice, the creator behind Small Steps Toddlers, who grew her Instagram following to over 300,000 in less than a year - all without showing her face! As a mom of two young children, she transformed her solution for reducing screen time into a thriving digital product business. From corporate account director to full-time creator, Alice shares how she built her business around simple toddler activities using items from around the house.

In this episode, we cover:

• How Alice grew from 100 to 20,000 followers in just four weeks
• Why she chose to keep her account faceless and how it works for her business
• Her journey leaving her corporate career
• The power of consistency in posting daily reels for 30 days
• Her creative "Junk Drawer Challenge" that drives massive story engagement
• How she adapted her content strategy when growth plateaued
• The surprising success of carousel posts for sales conversion

Key Takeaways:

• Learn why showing your face isn't always necessary for Instagram success
• Discover how consistent, simple content can outperform complex strategies
• Understanding when to pull back on sales content to maintain growth
• The importance of creating content that fits easily into your daily life

Resources mentioned in this episode:

• Rich Girl Reels Challenge
• Rich Girl Community
• StanStore

Connect with Alice:

• Instagram: @smallstepstoddlers
• TikTok: @smallstepstoddlers
• StanStore: @smallstepstoddlers

Connect with me:

• Instagram: @abigailpeugh
• Rich Girl Community

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DISCLAIMER: Some links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you! Thank you for supporting me!