The Abigail Peugh Podcast

34. How Alice Grew Her Faceless Instagram to 300k followers in Less Than a Year w/ @smallstepstoddlers


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Today I sat down with Alice, the creator behind Small Steps Toddlers, who grew her Instagram following to over 300,000 in less than a year - all without showing her face! As a mom of two young children, she transformed her solution for reducing screen time into a thriving digital product business. From corporate account director to full-time creator, Alice shares how she built her business around simple toddler activities using items from around the house.

In this episode, we cover:

  • How Alice grew from 100 to 20,000 followers in just four weeks
  • Why she chose to keep her account faceless and how it works for her business
  • Her journey leaving her corporate career
  • The power of consistency in posting daily reels for 30 days
  • Her creative "Junk Drawer Challenge" that drives massive story engagement
  • How she adapted her content strategy when growth plateaued
  • The surprising success of carousel posts for sales conversion

Key Takeaways:

  • Learn why showing your face isn't always necessary for Instagram success
  • Discover how consistent, simple content can outperform complex strategies
  • Understanding when to pull back on sales content to maintain growth
  • The importance of creating content that fits easily into your daily life

Resources mentioned in this episode:

  • Rich Girl Reels Challenge
  • Rich Girl Community
  • StanStore

Connect with Alice:

  • Instagram: @smallstepstoddlers
  • TikTok: @smallstepstoddlers
  • StanStore: @smallstepstoddlers

Connect with me:

  • Instagram: @abigailpeugh
  • Rich Girl Community

If you loved this episode, be sure to hit subscribe/follow!

DISCLAIMER: Some links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you! Thank you for supporting me!


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The Abigail Peugh PodcastBy Abigail Peugh

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