The Abigail Peugh Podcast

Today's episode felt like the perfect time to talk about the real, sometimes messy beginnings that not many people share when it comes to starting an online business and selling digital products. Because we all start somewhere, and I want you to know you're not alone in your journey.

In this episode, we cover:

• The “oh sh*t”' moment that pushed me onto TikTok (and my cringey first video)
• How I turned my audience's burning questions into a must-have digital product
• The nail-biting countdown to my first sale 
• Why that initial $35 felt like winning the lottery and how it literally rewired my brain
• Busting the “passive income” myth (spoiler: you still gotta work, but sweatpants are encouraged)
• How digital products let me be a present mom and manage my health without sacrificing my goals 

We are back today with the one and only Natasha Zoryk! Natasha and I chat about her journey from getting her degree in Communications and Business, to getting a coveted government job, to leaving that job to become an entrepreneur. She is a 7-figure business mentor, speaker, and tech founder. She's all about infusing un-traditional marketing, sales psychology, and laughter into every aspect of business!

In this episode, we cover: 

• The power of buyer psychology 
• The 4 different buyer types 
• Instagram post ideas to sell to each buyer type 

Connect with Natasha:

Follow on Instagram @natasha.zoryk & @weareazura

Connect with Abigail:

Follow on Instagram @abigailpeugh

Make sure to hit subscribe/follow so you never miss an episode! 

Before I even started planning the launch of my podcast, I dreamed of doing an episode all about cycle syncing and hormone health. It’s something that isn’t talked enough about in the business world, but is SO important for female entrepreneurs! 

Today’s guest is Emily, a hormone health coach that helps women balance their hormones and use their cycle as their superpower to tap into the magic of being a woman. Learning to use your cycle and live in tune with your hormones is the missing puzzle piece for women who feel like they're "doing it all" and still struggling! 

On this episode, we cover: 

• The four phases in your cycle 
• What business tasks you should do during each phase of your cycle so you can actually enjoy running your business and make more money 
• Weird and random facts about your cycle 
• Hormone-friendly snacks and mocktail ideas 
• 5 daily tips to balance your hormones for busy entrepreneurs

Connect with Emily:

Follow on Instagram @littleraeofhealth

Ultimate Hormone Balance Masterclass [FREE]

The Balanced Babe Blueprint Course

28 Cycle Syncing App 

Flo App

Connect with Abigail:

Follow on Instagram @abigailpeugh

Join Rich Girl Community HERE

We’re halfway through 2025, so I thought it was time to sit down and do a mid-year review, the kind where I spill exactly what’s been working in my business, what I’ve changed, what I’ve let go of, and what I’m doing differently for the rest of the year.

If you’ve been feeling like this year has flown by (or maybe totally derailed your plans), this episode will remind you that there’s still so much time to hit your goals — and that a lot can happen in just six months.

Inside this episode, I cover:

• Why I chose not to launch any new offers this year, and how that decision impacted my sales (and sanity)
• What’s working for digital product sales right now, including the type of freebies that are converting and the launch strategy I swear by
• Why I’m still obsessed with trial reels for growth (but not for selling)
• The email mindset shift that helped me boost conversions without feeling annoying
• Why collaboration posts are way more powerful than people give them credit for
• What’s helped me stay on track to hit my “good” revenue goal, even with unexpected life stuff
• How I’ve built in recurring revenue to keep my business stable without starting from zero each month

This episode is part strategy, part behind-the-scenes life update, and part reminder that soft seasons still create big results. If you’ve been craving clarity and calm in your business — this is for you.

Resources mentioned:

Rich Girl Community 

7 Days, 7 Ways to Sell Like a Rich Girl 

Trial Reels Episode

Read the blog I mentioned about using trial reels without access HERE

Connect with me:

Instagram: @abigailpeugh

DM me your biggest takeaway or your mid-year reset plans — I’d love to cheer you on.

Love you, mean it.

Abigail

This might be one of my favorite episodes yet — and it’s a little different than usual.

I brought together four amazing women from different rounds of my  Digital Product Bootcamp for a roundtable-style chat where we got super honest about their experiences inside my Bootcamp. 

They didn’t hold back.

Whether you’re stuck on your product idea, overwhelmed by perfectionism, wondering if anyone would actually buy from you, or trying to decide if this whole thing is even worth the effort — this episode is going to meet you where you’re at.

• Cara (@chaoswithcara) — mom of 3, who built her brand helping moms "poop in peace" with simple activities and now has over 300K followers and multiple products in her store
• Emily (@heybridey) — went from “What the heck would I even sell?” to launching a wildly relatable wedding planning guide for brides on a real budget
• Eliza & Dr. Craig (Restoration Dentistry) — a holistic dentist and his wife who turned one viral video into a best-selling cavity prevention guide that now helps thousands
• Megan (The Photo Project) — who joined Bootcamp after launching her product and still found huge value in refining her offers, building confidence, and scaling her digital product offer suite

• What each person was afraid of before launching (spoiler: perfectionism, visibility, and “can I even do this?” were BIG themes)
• How each of them approached creating their first digital product — from a $27 guide to a full community
• What they’d do differently, and what helped them push through the messy middle
• Their thoughts on how many products to start with, how to use bundles and order bumps, and why “more info” isn’t always better
• How they juggle growing a digital product business with real life (kids, businesses, being tired, etc.)

Plus: advice they’d give you if you’re debating joining the Bootcamp right now. (And no, I didn’t make them say nice things. They just really believe in it 🥹)

Resources Mentioned:

• Follow Cara: [@chaoswithcara]
• Follow Emily: [@heybridey]
• Follow Eliza & Dr. Craig: [@restoration.dentistry]
• Follow Megan: [@oharephotos]
• Freebie: 7 Days, 7 Ways to Sell Like a Rich Girl → [HERE]

Connect with me:

Instagram:@abigailpeugh

If this episode hit home, screenshot and tag me in your stories — or send me a DM. I love hearing what stood out to you.

Love you, mean it.

You asked, I answered.

If you’ve been wondering whether the Digital Product Bootcamp is the right move for you, this episode breaks it all the way down.

I popped a question box on IG asking where you're at in your digital product journey, and the responses?  All over the map (in the best way). So I’m giving candid answers on who the Bootcamp is for, who it’s not for, and what you need to know before you join.

We’re covering real-life scenarios like:

• “I’ve started my product but can’t grow my followers”
• “I have 3 ideas and can’t pick one”
• “I launched something, but no one’s buying”
• “I’m a chef/dietitian/coach—does this still apply to me?”
• “I don’t even know what to sell or where to start”
• “I’m second-guessing everything (including myself)”

Whether you’re brand new or already launched something that flopped, this is your no-BS episode to decide if the Bootcamp’s your next step. 

• Who the Bootcamp is actually built for (and who might be better off inside Rich Girl Community)
• Why you don’t need a big audience to join
• How this round’s Launch GPT Bot helps simplify decisions, copy, and tech
• The magic of a focused 6-week launch window
• What to do if you’ve got too many ideas
• Why “confidence” doesn’t need to come first (and what to focus on instead)

This is the episode I wish I had before launching my first digital product. If you're in the doubt spiral right now, you are so not alone. This will help.

Join Digital Product Bootcamp HERE!

📲 DM me on IG (@abigailpeugh) with where you are at and I’ll tell you straight up if the Bootcamp is a good fit.

Let’s build something that sells (and feels really freaking good while doing it).

I’m sitting down with two brilliant digital product creators—Kelsey McCormick of Coming Up Roses and Laura Paolino of The Doggy Dish—to talk about what launching really looks like in 2025.

✨ First up: Kelsey.

Kelsey shares how she hit her first $100k launch with her signature offer, Launch Your Own Way. We dig into:

• Why longer launch warmups are absolutely necessary right now
• How she built a high-converting waitlist without selling during it
• The creative way she kept launch energy high even in the dreaded mid-launch slump
• What’s actually working when it comes to building trust before the sale
• The mindset shift she made around emails (and how it boosted sales big time)
• The surprising way she used ChatGPT to help with her mindset during launch

🐾 Then we hear from Laura, founder of The Doggy Dish and Digital Product Bootcamp alumni.

Laura walks us through how she went from a toxic corporate job to launching a fresh, expert-backed digital product for dog parents. We cover:

• Why starting on a tiny budget gave her an advantage
• The smart way she partnered with veterinarians to build credibility
• How one $27 ebook gave her the confidence and social proof to launch bigger
• Why storytelling (not fancy tech) helped her grow her audience to over 15k in less than a year
• What part of the bootcamp helped her get everything set up in one afternoon

This is one of those episodes where you’ll want to pause and take notes, or re-listen with your Google doc open. If you’ve been wondering how to launch smarter in this slower, more skeptical market…this one’s for you.

Resources Mentioned

• Kelsey’s Launch Course: Launch Your Own Way 
• Kelsey’s Podcast: The Warm Up
• Instagram: @cominguproses.co
• Threads: @cominguproses.co
• Laura’s product: The Doggy Dish Database
• Laura’s Instagram: @thedoggydish 

Join my upcoming free live training that will get you $200 off my Digital Product Bootcamp [HERE]

Stay Connected 

Instagram: @abigailpeugh

In this episode, I’m breaking down what low ticket digital products are really selling in 2025, based on real digital products from my past students! 

If you’ve ever wondered:

What kind of digital products are actually making sales right now?

Do I need to be an expert to launch something?

Can I sell a “fun” product… not just something people need?

How do I know what my version of that could be?

We’re getting into all of it.

Inside this episode:

• Why “I have nothing to offer” is a lie (and what to tell yourself instead)
• Real examples of profitable 2025 products–from cavity prevention guides to cozy hobby plans
• The one trait every high-converting product on this list shares
• Why your life is more than enough experience to start with
• Tangible vs. vague offers, and why clear wins always sell better
• What you should do if your idea is more of a “want” than a “need”

Whether you’re in brainstorming mode or ready to launch something this summer, this episode is packed with insight, ideas, and the reminder that it’s not too late — you’re just getting started.

Mentioned in this episode:

• Free Training: The “Rich Girl” Method
• Emily from @heybridey
• Dr. Clayton & Eliza from @restoration.dentistry
• Cara from @chaoswithcara
• Stephanie from @pregnancy_nutritionist
• Matthew from @casuallymatthew_

Connect with me:

Instagram: @abigailpeugh

Rich Girl Community: Join HERE

Today’s digital product coaching episode is extra special.

It’s a Rich Girl Coaching Session with one of my amazing students, Emily from @heybridey — a digital product creator helping budget-conscious brides plan their dream weddings without losing their minds (or their entire savings account).

We talked about:

• How Emily started her brand from scratch and grew a community of 50,000 on Instagram
• What helped her go from idea to actual sales using Rich Girl Community and Digital Product Bootcamp
• What it really takes to launch a digital product while juggling mom life, perfectionism, and sick days during launch week
• The personal setback that made her pause everything — and how she came back to her business with more clarity and connection than ever
• What to post when you’re coming back after a break
• Creating story routines that lead to actual sales (not just vibes)
• Her genius “Dupe This Wedding” reel series and how she’s using it to boost engagement, grow her list, and make digital product sales

Whether you’re in a slow season, trying to bounce back from burnout or life stuff, or looking for motivation to just start, this episode is for you!

For transparency sake: Emily’s story is incredible, but her results are hers. What worked for her might not look the same for you—and that’s the beauty of building your own version of success.

Resources mentioned:

• Follow Emily:@heybridey
• Learn more about Rich Girl Community: HERE
• Join my free training HERE where I’ll walk you through the exact “Rich Girl Method” I used to launch a digital product in just 6 weeks.
• PS, as a thank you for showing up, everyone who attends the free training mentioned above will get a private $200-off link when the Digital Product Bootcamp opens on June 17. This offer is just for attendees, and you'll get all the details inside the training! 
• Freebie: 7 Days, 7 Ways to Sell Like a Rich Girl

Connect with me:

Instagram: @abigailpeugh

Rich Girl Community

If you loved this episode, screenshot it and tag us in your stories!

I’m walking you through 5 common places that digital product creators get stuck—from struggling to pick an idea to feeling like you don’t have the time, energy, or confidence to launch. (Spoiler: You’re not lazy or behind. You’re just stuck—and there’s a way out.)

Then, I’m handing the mic to one of my favorite low-lift business experts, Rheanna, for a Rich Girl Session where she shares 5 brilliant ways to work less and still grow your business—especially if you’re managing chronic illness, parenting littles, or just plain exhausted.

This week’s episode is packed with so much goodness, I had to split it into two parts.

Inside this episode:

• The real reason you’re stuck and can’t pick a product idea
• How I finally got clarity (hint: I tried 3 Instagram accounts at once… yes, really)
• Why you don’t need to be the first or the best—just one step ahead
• What actually matters when you're building your audience (it’s not your brand colors)
• Why selling before you're ready is the move
• How to use AI, Notion, and content banks to streamline your whole business
• The power of using other people’s audiences before a launch
• Why doing less is usually the smartest growth strategy

Whether you're gearing up for your first launch or trying to get out of your own way and just start, this episode will help you move forward! Let’s dive in! 

Resources mentioned:

FREE LIVE TRAINING https://abigailpeugh.myflodesk.com/freelivetraining

Freebie: 7 Days, 7 Ways to Sell Like a Rich Girl 

Join Rich Girl Community HERE

Follow Rheanna: https://stan.store/TheChronicCEO

Tools: Notion, ChatGPT, & Stan Store

Connect with me:

Instagram: @abigailpeugh

If you loved this episode, tag me in your stories or send me a DM—I want to hear what stuck with you!