On today's episode, I'm sitting down with operations consultant Madi Waggoner to discuss one of the most anxiety-inducing parts of scaling a digital product business: hiring help! As a solopreneur who waited over a year to hire my first VA, I'm so excited to bring you someone who specializes in helping online entrepreneurs set up systems and make their first hires without losing their minds.

A few things we cover in this episode:

• The foundational systems every digital product business needs from day one (even if you're starting scrappy!)
• How to know when you're actually ready to hire help (beyond just feeling overwhelmed)
• The costly mistake Madi made that left her with zero income just 3 weeks after having her baby
• The practical ways to set up finances so you can hire with confidence, not panic
• Why your password manager might be sabotaging your ability to delegate effectively

Resources mentioned in this episode:

• Madi's Founders Focus Assessment (free tool to identify what tasks to delegate)
• 1Password (recommended password manager for teams)
• Crucial Conversations (book recommendation for managing team members)

Connect with me:

• Instagram: @abigailpeugh

Connect with Madi:

• https://buildingremote.co/

Make sure to hit subscribe/follow so you never miss an episode!

Today I'm bringing back one of your favorite guests, Instagram expert Brock Johnson! With over 700,000 followers and growth of approximately 1,000 followers daily, Brock breaks down the major algorithm changes affecting everyone's reach and views. Right after his interview with the head of Instagram (yes, really!), he's sharing exactly what's changed and how to adapt your strategy.

A few things we cover in this episode:

• The significant shift in how Instagram is now showing your Reels (and why your views seem different)
• Why creating "shareable" content is more critical than ever with the new algorithm
• A spreadsheet strategy that reveals which posts actually convert views into followers
• How to modify your content for new viewers who have never seen your profile before
• The surprising advantage of carousel collaborations most creators are overlooking

Resources mentioned in this episode:

• Brock's upcoming podcast interview with Adam Mosseri (Head of Instagram)
• The Build Your Tribe podcast

Connect with me:

• Instagram: @abigailpeugh
• Join Rich Girl Community

Connect with Brock:

• Instagram: @brock11johnson

Make sure to hit subscribe/follow so you never miss an episode!

On today's episode, I'm sitting down with Lisa Bradshaw, a story and pitch expert who has mastered the art of getting featured everywhere from Friends (yes, THE Friends TV show that I’ve spent countless hours watching & rewatching) to Oprah Radio. With years of experience on both sides of the mic, Lisa reveals exactly how digital product creators can craft pitches that open doors to incredible visibility opportunities, regardless of your following size! 

A few things we cover in this episode:

• The exact pitch strategy Lisa used to get her product featured on one of TV's biggest shows
• Why paying to be featured is almost always a bad idea (and what to do instead)
• How to create a "speaker sheet" that can land you paid speaking opportunities
• The confidence mindset shift that helps Lisa hear "no" without taking it personally
• Seven different visibility channels you can explore beyond Instagram

Resources mentioned in this episode:

• Lisa's Pitch Playbook (personalized pitch strategy with detailed video feedback)
• Lisa's TV show (where you can pitch yourself as a guest!)

Connect with me:

• Instagram: @abigailpeugh
• Join Rich Girl Community

Connect with Lisa:

• Instagram: @lisabradshaw.co
• Website: http://www.lisabradshaw.co/

Make sure to hit subscribe/follow so you never miss an episode!

In this milestone episode, I'm pulling back the curtain on exactly how I grew my Instagram to 100,000 followers in just two years. While follower count isn't everything, I'm sharing the specific strategies that built this incredible community and transformed my digital product business!

A few things we cover in this episode:

• Why sharing the messy parts of my journey attracted more loyal followers than just posting highlights
• The counterintuitive reason I never used content pillars (and still grew rapidly)
• How Trial Reels became my secret weapon for gaining thousands of new followers
• The surprising personal content strategy that created deeper connections than business content
• My simple approach to carousel collaborations that put me in front of ideal audiences

Resources mentioned in this episode:

• Rich Girl Launch
• IG Growth for Sales 
• My episode on Trial Reels

Connect with me:

• Instagram: @abigailpeugh
• Join Rich Girl Community for more growth strategies!

Make sure to hit subscribe/follow so you never miss an episode!

On today's episode, we're sitting down with Stephanie, a registered dietitian and mom of two (with baby #3 on the way!) who transformed her expertise into a thriving digital product business. After noticing a major gap in nutrition guidance during pregnancy, she created targeted meal plans that are now helping thousands of pregnant women manage symptoms and eat confidently.

A few things we cover in this episode:

• Stephanie’s first low ticket digital product launch results (spoiler alert, it was sooo good)
• Why creating specific, problem-focused products leads to more sales (and better results)
• The reason her revenue jumped 170% after launching her second product
• The unexpected marketing challenge she faced when selling to pregnant women
• Why she chose PDFs over courses for her first products (and why it was the perfect choice)

Resources mentioned in this episode:

• Feel Better Pregnancy Meal Plan (Stephanie's first product)
• Beyond the Symptoms (Stephanie's second & third trimester nutrition guide)
• Rich Girl Community

Connect with me:

• Instagram: @abigailpeugh

Connect with Stephanie:

• @pregnancy_nutritionist

Make sure to hit subscribe/follow so you never miss an episode!

On today's episode, we're diving into the psychology of online learning with Vix Meldrew, a an online learning educator who has taught over 8,000 people and built multiple successful online communities. After running a 1,200-member paid community and scaling a digital education business for eight years, she's sharing what actually works for creating engaged communities and courses that get results.

A few things we cover in this episode:

• The "Chicken Nugget Theory" that transformed how she thinks about community building
• Why simplicity beats complexity when designing digital products that sell
• The three non-negotiables you need before creating any course or community
• How she scaled (and later closed) a 6-figure membership community
• The psychology behind why most online courses fail to deliver results

Resources mentioned in this episode:

• Vix's "How to Kill a Membership" Episode on Rave Results Podcast
• Rave Results 

Connect with me:

• Instagram: @abigailpeugh
• Join Rich Girl Community

Connect with Vix:

• Instagram: @vixmeldrew
• vixmeldrew.com

Make sure to hit subscribe/follow so you never miss an episode!

After my trial reels episode with Nikki, I'm back with real numbers, specific strategies, and answers to your burning questions! From testing over 32 trial reels in the past month, I'm sharing exactly what worked (and what didn't) to gain over 4,000 new followers! 

A few things we cover in this episode:

• The exact content type that got me 1.7M views and 1,002 new followers from a single reel
• Alllll your burning questions that you had for me after my first episode on trial reels
• My 10-minute daily system for creating and testing multiple trial reels
• Why natural, unpolished content is outperforming perfectly curated posts
• The surprising truth about using trial reels for direct sales versus audience growth

Resources mentioned in this episode:

• Rich Girl Community 
• Episode 43 with Niki (our first trial reels deep dive)

Connect with me:

• Instagram: @abigailpeugh

Make sure to hit subscribe/follow so you never miss an episode!

Today I'm sitting down with Vicki Pollack, a former 7-figure master resale rights course seller who walked away from $200K monthly income to align with her integrity. With her no-BS approach, Vicki opens up about the truth behind the digital product boom and what it takes to build a sustainable online business.

A few things we cover in this episode:

• The untold truth about making money online that most content creators won't share
• Why selling with integrity might mean walking away from massive profits
• The surprising pivot stories of creators who found success in unexpected niches
• What ethical digital product marketing actually looks like (it's not what you think)

Resources mentioned in this episode:

• Vicki's Rookie Course
• "Don't Say That" Book (affiliate link)

Connect with me:

• Instagram: @abigailpeugh

Connect with Vicki:

Instagram: @the_no_bs_newyorker

Make sure to hit subscribe/follow so you never miss an episode!

DISCLAIMER: Some links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!

Today's guest is Niki Puls, a marketing coach, who writes content for celebrities and has cracked the code on Instagram's newest feature that most people don't even know exists yet! Niki joins us to reveal how she's helping herself and her clients gain hundreds of new followers daily using a strategy that even TikTok doesn't have.

A few things we cover in this episode:

• A new Instagram feature that's slowly rolling out (and why you need to be ready for it)
• Why your "failed" content might actually be perfect for gaining new followers
• The surprising reason most people give up right before they crack the code
• A clever hack for testing content without risking your engagement
• The simple mindset shift that transforms how you create content for new audiences

Resources mentioned in this episode:

• Niki's Viral Trial Reels Guide
• ManyChat for Instagram
• Instagram's Trial Reels Feature

Connect with me:

• Instagram: @abigailpeugh

Connect with Niki:

• Instagram: @nikipuls

Make sure to hit subscribe/follow so you never miss an episode!

DISCLAIMER: Some links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!

On today's episode, we're sitting down with Cristina, a mom of 4 who went from struggling to find her niche, to being wildly successful! After trying multiple business models that didn't quite fit, Christina discovered her path to creating digital products and UGC content that not only brings in consistent income but is also something she’s extremely passionate about!

A few things we cover in this episode:

• The surprising pivot that led to a £2,000+ launch with less than 2,000 followers
• Why the "right" business model might be hiding in plain sight (and how to spot it)
• The mindset shift that separates successful entrepreneurs from those who give up
• A game-changing way to find your perfect audience (even with a tiny following)
• The truth about balancing multiple income streams as a busy mom

Resources mentioned in this episode:

Rich Girl Launch

Digital Product Starter Kit

Cristina’s Course: Editing Made Easy

Connect with me:

• Instagram: @abigailpeugh

Connect with Cristina:

• Instagram: @iamcristina.suarez

Make sure to hit subscribe/follow so you never miss an episode!