The Abigail Peugh Podcast

52. The Truth About Niching Down — Does It Really Boost Digital Product Sales?


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On today's episode, I'm sitting down with Amanda Schonberg, an award-winning chef turned digital product creator who found massive success by hyper-focusing on one specific audience: bakers who want to monetize their skills. Amanda shares how she went from selling a single recipe for $37 to building a thriving membership with over 400 members spanning multiple countries.

A few things we cover in this episode:

  • How Amanda made $5,000 in her first week selling just ONE recipe (and continues selling it years later)
  • Why niching down to "alcohol-infused desserts" gave her an immediate competitive advantage
  • The inspiring journey from losing her mother and becoming homeless to building a thriving online business
  • Why starting with a small digital product lets your audience tell you exactly what they need next
  • The surprisingly embarrassing moment during a live class that proves you don't need perfect conditions to succeed

Resources mentioned in this episode:

  • Baking for Business Membership
  • Digital Product Community for Bakers

Connect with me:

  • Instagram: @abigailpeugh

Connect with Amanda:

  • Instagram: @bakingforbusiness
  • Website: bakingforbusiness.com

Make sure to hit subscribe/follow so you never miss an episode!

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The Abigail Peugh PodcastBy Abigail Peugh

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