The Abigail Peugh Podcast

52. The Truth About Niching Down — Does It Really Boost Digital Product Sales?


Listen Later

On today's episode, I'm sitting down with Amanda Schonberg, an award-winning chef turned digital product creator who found massive success by hyper-focusing on one specific audience: bakers who want to monetize their skills. Amanda shares how she went from selling a single recipe for $37 to building a thriving membership with over 400 members spanning multiple countries.

A few things we cover in this episode:

  • How Amanda made $5,000 in her first week selling just ONE recipe (and continues selling it years later)
  • Why niching down to "alcohol-infused desserts" gave her an immediate competitive advantage
  • The inspiring journey from losing her mother and becoming homeless to building a thriving online business
  • Why starting with a small digital product lets your audience tell you exactly what they need next
  • The surprisingly embarrassing moment during a live class that proves you don't need perfect conditions to succeed

Resources mentioned in this episode:

  • Baking for Business Membership
  • Digital Product Community for Bakers

Connect with me:

  • Instagram: @abigailpeugh

Connect with Amanda:

  • Instagram: @bakingforbusiness
  • Website: bakingforbusiness.com

Make sure to hit subscribe/follow so you never miss an episode!

...more
View all episodesView all episodes
Download on the App Store

The Abigail Peugh PodcastBy Abigail Peugh

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

61 ratings


More shows like The Abigail Peugh Podcast

View all
The Business Focused Photographer Podcast by Jill Smith

The Business Focused Photographer Podcast

2 Listeners