In this episode, I chat with storytelling expert Sun Yi about the power of authentic storytelling in content creation and community building. Sun shares his journey from web design to becoming a story coach and offers valuable insights on crafting engaging stories that resonate with your audience.

In this episode, we cover:

• Sun's transition from web design to storytelling and personal branding
• The importance of simplicity and clarity in storytelling
• Sun's "myth, truth, sandwich" approach to crafting compelling stories
• How vulnerability and authenticity build stronger connections with your audience
• The value of testing content on platforms like Threads before sharing on Instagram
• Why it's okay to change your opinions and evolve your story over time
• Tips for sharing personal experiences without oversharing
• The power of micro-stories in content creation

Sun's advice on storytelling is refreshingly practical and approachable. Whether you're a content creator, online business owner, or just looking to improve your storytelling skills, this episode is packed with actionable tips and strategies for crafting more engaging stories.

Connect with Sun:

• Instagram: @sun.yi
• Night Owl Nation: Learn more about Sun's storytelling community

Connect with me: Follow on Instagram @abigailpeugh for more social media tips and behind-the-scenes of my business journey!

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