It's no secret that today's buying cycles are complicated.

7-10 stakeholders...countless reviews...it can be hard to keep track of it all.

That's why we set aside time this season to learn more about how the Drift for Sales product helps keep the buying cycle moving as seamlessly as possible.

Holly Xiao, Group Product Marketing Lead at Drift, joins Sammi on the show to explain how the Drift for Sales product can be used for inbounding, outbounding, and managing a deal.

In this episode, you'll hear Holly's opinions on the need for a balance between the art and science of selling, how specific insights can help inform deal cycles, and why personalization should be a priority.

You can connect with Sammi on Twitter @sammireinstein and @DriftPodcasts, and Holly on LinkedIn.

Read up on Drift's Really Good Sales Plays: https://drift.ly/sales-plays