Tricia is the Chief Marketing Officer (CMO) of Drift, a Conversational Marketing platform that combines chat, email, video, and automation to remove the friction from business buying. She’s spent 20+ years in the marketing space, with notable stops at Apple, Adobe, and Salesforce among others. She’s spent the past 4 years as a CMO in the startup world.

Connect with Tricia:

Website | LinkedIn | Twitter

In this episode, we discuss:

• Tricia’s background
• Marketing and being tone deaf during COVID-19
• Identifying and moving away from bad practices
• Digital Trust and Brand Awareness
• Frictionless buying and Artificial Intelligence (AI)