In episode 32 of Smart in Public, the Katies are joined by Zixin Chai, Senior Partner at RICE, a FINN Partners Company, to learn about the comms and media landscape across Asia. 

Zixin guides Boysen & Dufficy through the challenges of working with multinational clients in Asia, cultural nuances, and the current talent pool in Singapore (where she's based). We also explore the media landscape, shifts in the communications industry, and the growing significance of internal communications across companies in Asia. 

Fun fact - did you know that Asia is not one big country? All jokes aside, this episode is full of insights around how to tailor your execs, storytelling strategies, and expectations across Asian countries. Thank you Xin for joining us!!! 

Chapters

• 02:35 - Xin's Journey in Communications
• 05:54 - Agency vs. In-House Experience
• 08:18 - Client Relationships and Ideal Client Work
• 12:40 - Working with Multinational Clients in Asia
• 18:33 - Cultural Nuances in Client Engagement
• 21:07 - Talent Pool and Industry Challenges in Singapore 
• 23:38 - Diversity and Inclusion in the Comms Industry
• 28:34 - Media Landscape and Storytelling in Singapore
• 31:41 - Engaging Journalists in the Digital Age
• 32:44 - Navigating Cultural Differences in Communication
• 34:55 - Understanding Local Customs and Etiquette
• 36:08 - Language Barriers and Business Communication in Asia
• 41:29 - Shifts in the Communications Landscape
• 44:20 - The Importance of Media Relations
• 46:00 - The Rise of Internal Communications
• 48:00 - Dumb and Private: Personal Anecdotes and Reflections

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