In this episode, Gary and Shekar have the opportunity to pick the brain of Jon Kramer, Managing Director at JMK Solutions, a strategic advisory group that helps drive business growth through strategy integration. Previously, Jon spent 15 years as the Enterprise Sales Marketing lead at WestRock. Based on his extensive experience, Jon offers up some tough love to retailers. Some of the topics he covers are: why the traditional grocery business model is broken and the radical changes that are necessary to fix it, why shopper conversion is the most important metric and retail, and how a lack of urgency can be the death knell for many traditional retailers.