In this episode of “The Daily Author”, our guest Monica Rothgery is a former C-suite executive who transitioned into becoming a thought leader and author. She is launching a book titled: Lessons from the Drive-Thru: Real Life Wisdom for Front-Line Leaders.

We talk about her discussion guides being accessible through a QR code in the book for regional managers to use with their teams. As well as how she is offering bonus chapters, to entice readers and grow her email list.

We cover the importance of a marketing strategy to combine leveraging her network and social media presence with creative tactics to reach her target audience.
Please enjoy!

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