Moritz Waldstein, CEO of "mitte’’, lays out in this episode the key components of how ‘’mitte’’ solution will not only clean water but also enhance its taste and regain its natural mineral composition:

·  Could an ‘’iPhone’’ moment happens in the drinking water industry? An intuitive home drinking water solution that combines state of the art water techs with an IOT system and respects the product life-cycle sustainability.

·  Instead of only removing substances from water, ‘’mitte’’ adds minerals to water to restore its naturalness and tastiness.

·  Sooner or later existing drinking water techs will be canalized and wiped out of the market, while the need for healthy and tasty water will continue to be more fragmented.