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Takeaways

• Ads require a 14 to 21 day runway before launching.
• Expect a 14 day turnaround when hiring an ads manager.
• Tech and funnels must be ready before the launch date.
• Choose your ad manager at least two weeks in advance.
• Setting up contracts and logistics takes time.
• Rushing the process can lead to unsatisfactory results.
• Planning ahead is crucial for course creators.
• Starting early can prevent last-minute issues.
• A successful launch requires thorough preparation.
• Communication with your strategist is key to success

Summary

In this episode, Stacy Covitz discusses the essential steps for coaches and course creators planning a fall launch. She emphasizes the importance of a well-timed ad campaign, outlining a clear timeline for preparation and execution. The conversation covers the need for a 14 to 21-day runway for ads, the significance of outsourcing ad strategy, and the common pitfalls that creators face when rushing their launch preparations. Stacy encourages listeners to start planning early to ensure a successful launch.

If you are planning a fall launch, here's what you need to know.
Your ads will need at least a 14 to 21 day runway before launching.
Expect a 7 to 14 day turnaround when outsourcing ad strategy.

All assets should be ready by the 21-day launch date.
Start your ads at least 14 to 21 days before opening sales.

Plan ahead to avoid last-minute rushes with ad managers.

Many course creators underestimate the time needed for ad campaigns. (me too!) 
Reach out to ad strategists as soon as possible.

Understanding the timeline is crucial for a successful launch.

Sound Bites

"Here's what you need to know."
"Now is the time."
"I hope this made sense."

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