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#32 - Rule-Based Behavioral Investing: The 4 C's & The 5 P's


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Understanding our psychological tendencies is the first step to becoming a better investor in the stock market but in order to mitigate the risk that comes from our behavior, we must create systems for investing. Dr. Daniel Crosby defines this as behavioral risk and outlines the 4 C's (Consistency, Clarity, Courageousness, Conviction) and the 5 P's (Price, Property, Pitfalls, People, Push) to help manage this type of risk.

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Source: The Laws of Wealth by Dr. Daniel Crosby

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