Summary

In this episode, Kate is joined by Maylene May, a retention strategist who helps CEOs build communities that clients never want to leave. They spill the TEA on what makes a membership magnetic vs. meh, why community beats content every time, and the subtle signs your clients are about to bounce; plus, how to bring your membership back to life if it’s feeling like a ghost town 👻

Top Takeaways & Quotes

💡 “If your members aren’t speaking to each other, you don’t have a membership — you have a subscription.”

🧠 It all starts with YOU: the tone, vibe, and connection level of your membership is led by the creator.

📉 Most memberships fail because they’re built like content libraries, not communities.

💭 “A real community feels like finding your people. Subscriptions feel like a monthly obligation.”

🎯 Gamification and themed months keep engagement high without overwhelming your calendar.

👀 “If it’s quiet in your membership, talk to your people. Ask them what they need. Don’t ghost your own members.”

📆 A truly scalable membership is one where the members elevate each other, not just consume from you.

👑 Co-coaches, cheerleaders, and mini-events are gold for solo founders scaling their community sustainably.

🧠 “People don’t want more content. They want more connection.”

📚 Mentioned Resources

• Lifehack Tribe (where Kate’s Pre-Planning calls are)

• The Gold Pass (with strategy breakdowns from the summit)

🧠 Your Next Steps