Nikita Vakhrushev, CEO and founder of ASPEKT, an e-commerce retention agency specializing in email and SMS marketing, shares his journey from print-on-demand drop shipping to building a successful niche agency. With a strong focus on client retention and targeted marketing, Nikita’s insights offer valuable lessons for business owners on optimizing email and SMS strategies to drive revenue.

In this episode, you’ll discover:

1. Nikita’s Journey from RPM Media to Aspect
   Nikita discusses his early days managing print-on-demand businesses and how he evolved RPM Media into Aspect, focusing on a hyper-specialized approach in email and SMS marketing for e-commerce. He highlights the importance of “niching down” to provide a tailored, high-quality service to clients, showing how focus on a specific niche can drive exponential business growth.
2. The Role of Email and SMS in E-commerce Retention
   Nikita explains the value of email as an owned asset compared to “rented land” like social media followers. He shares insights on how businesses can harness email and SMS marketing for retention, emphasizing the importance of capturing customer data, nurturing relationships, and providing consistent engagement to maximize long-term revenue.
3. Choosing the Right Marketing Platform
   Nikita provides practical advice on selecting email platforms based on business needs. He recommends Klaviyo for e-commerce and ActiveCampaign for B2B, detailing how different platforms can provide distinct advantages for customized automation, integration, and optimization.
4. Transitioning from Manual to Automated Marketing
   The discussion dives into the benefits of setting up email and SMS automations—covering tasks from customer onboarding to post-purchase engagement. Nikita explains how automations streamline communication and improve customer experiences, allowing businesses to operate efficiently while maintaining high levels of engagement.
5. Leveraging AI and A/B Testing for Campaign Success
   Nikita shares how AI aids in ideation, grammar checks, and background design but highlights that AI is not yet a substitute for human-driven content in marketing. He also delves into the importance of A/B testing subject lines, send times, and design elements to optimize campaign performance and conversion rates.

Top 3 Tips for Business Owners:

1. Start email marketing early—capture data from day one.
2. Invest in a quality opt-in experience for new subscribers.
3. Use automations for key customer touchpoints to save time and increase revenue.

Tune in to learn how Nikita’s expertise in email and SMS marketing can help businesses of any size build stronger, more profitable customer relationships.

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