Marketing for Designers with Masha Koyen

#32 The power of local SEO for interior designers with Robyn White

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Back to today’s episode…Struggling to get your interior design business noticed by local clients? This episode is for you! Tune in to hear my conversation with Robyn White of RDW Design Studio to uncover the secrets of local SEO. 

Robyn, a website designer and SEO specialist, breaks down the exact steps you need to take to improve your visibility in local search results, attract the right clients, and get your phone ringing.

Whether it’s optimizing your Google Business Profile, creating strategic location pages, or crafting blog content that drives traffic, Robyn offers actionable insights you can implement right away. 

This episode is a must-listen if you’re serious about growing your local client base using effective SEO strategies.


What you’ll learn:

  • Why your Google Business Profile is crucial for local SEO success
  • How to optimize your homepage for local search results
  • The importance of consistent NAP (Name, Address, Phone Number) across all platforms
  • How to create effective location pages on your website
  • Leveraging your blog for local search visibility
  • Simple on-page SEO tactics that yield results


    • Memorable quotes:

    • “SEO is both the art and science of getting your website found in the free or organic spaces of search engines like Google.”
    • “Google Business Profile is a big, big, big part of Local SEO—don’t underestimate it.”
    • “Blogging is really important. You can strategically think about topics that will help you appear in local searches.”
    • “If your ideal client is searching for ‘interior designer near me,’ make sure your website is the one that shows up.”
    • “The first page we want to think about is your home page. That's the most important page of your website.”


      • Connect with Robyn:

      • RDW Design Studio Website
      • Robyn’s Instagram


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        Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

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          Marketing for Designers with Masha KoyenBy Masha Koyen
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