So you're making content, grinding it out, and publishing on a consistent schedule, but no matter how hard you work, it doesn't seem to move the needle.

You're not making sales.

Crickets.

What's the deal?

That's what your bank account wants to know.

Something is broken.

I used to be in IT. I ran a computer repair business where we performed on-site services. I'd get a call from a client who said something was "not working."

I'd drive out to their location and check under the desk. It was "not working" because it wasn't plugged in.

Something's not plugged in when it comes to your content strategy.