Last week, we talked about branding and how to build a 𝘴𝘱𝘦𝘤𝘪𝘧𝘪𝘤, 𝘦𝘧𝘧𝘦𝘤𝘵𝘪𝘷𝘦 voice. However, establishing a brand isn't just about growth and engagement. This week, we're getting into how branding can go 𝙬𝙧𝙤𝙣𝙜, and steps you can take to prevent it.