Meta recently added a feature allowing users to connect their reel to a video. People can watch one of your videos directly from your reel. This feature is currently for Facebook only and can be used to create 'teaser/promo' content.
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The key metric accounts have to hit to be eligible for Stars is having at least 1,000 or more followers for at least 60 consecutive days.
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Even if your audience is primarily on a specific platform, it's still important to post to other major social media platforms. Establishing a presence on these platforms can bring your audience over, allow people to enjoy your content on their platform of choice, and increase your brand's overall visibility.
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If you are building an audience online, it's important to recognize if your work is targeting people right for you. Metrics such as likes, comments, and shares are important, but if your audience isn't hitting your Key Performance Indicators, it may be time to change your approach. Adjusting your audience or changing your content will help you find and engage with your audience to hit those KPIs consistently.
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YouTube recently added a new feature to its platform: the ability to organize video content into podcasts. A 'podcast show' is a playlist, and podcast episodes are videos in that playlist. Your podcast should only contain full-length episodes, organized in the order that they should be consumed. If your podcast has multiple seasons, include them in the same podcast.
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Creators can check for music copyright violations before they publish a Facebook video in Meta Business Suite. Meta will automatically scan for copyright claims when you upload a video. This gives creators a chance to see if their video will be affected by a copyright claim and to make changes to their content, if they wish to do so, before they publish it.
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With platforms such as Instagram serving up content chronologically, the time of day is an important consideration to make when posting.
Facebook, Twitter, and LinkedIn audiences are most active earlier in the day. Instagram, TikTok, and YouTube audiences are most active later in the day.
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If you are planning on starting a social media campaign this summer, make sure you're getting the campaign ready now.
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Instagram has seen major shifts in its content preferences over the last two years. 2022 saw a heavy emphasis on shortform video content in the form of Reels.
In 2023, we saw the focus on content move away from Reels, with an updated algorithm serving content chronologically with no content type preference.
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In today's digital age, getting in front of your audience online is crucial for businesses and individuals looking to establish a strong online presence. With millions of people spending a significant amount of time on social media platforms and other online channels, it's essential to develop a strategy that helps you effectively reach your target audience and connect with them.
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