This is not something I've seen talked about or mentioned in articles yet. But I've seen screen shots where Instagram is telling when a new follower is a result of your Instagram Reel. I really hope they roll this one out more widely because this would be a very helpful metric in understanding the performance of our Reels.

This has dominated the news cycle in the last week as Meta announced a plan to offer a paid subscription service to get verification and customer support. To note, this only a test right now. It's also only for personal profiles right now (not business profiles). There are a LOT of issues to be worked out and even Instagram seems confused on how this will work or how it will impact users.

This has dominated the news cycle in the last week as Meta announced a plan to offer a paid subscription service to get verification and customer support. To note, this only a test right now. It's also only for personal profiles right now (not business profiles). There are a LOT of issues to be worked out and even Instagram seems confused on how this will work or how it will impact users.

A good background can make a world of difference to the quality of a video. When it comes to video backgrounds, there are a few things to keep in mind to ensure that your video looks professional and engaging. Today, we're sharing some background on backgrounds!

Going viral is great, but one video isn’t necessarily going to get you the audience you may expect. Most people need to see quality content from you multiple times before engaging further.

Important update for Meta Business Suite: you can now schedule IG reels on the platform. Previously this feature wasn’t available on the platform, so the addition will make scheduling short-form vertical videos much easier on Meta platforms.

There are a lot of ways to engage with your audience. Follow backs, comments, newsletters, addressing common questions. The important thing is that you're engaging with them first and foremost. Make sure your audience is thinking about you and your brand.

It's incredibly important to post regularly on social media. Many social media users check social multiple times a day, giving you multiple opportunities to reach and engage with them. Don't miss your chance!

If you’re planning on launching a social campaign this summer, it is important to follow the 90 day rule. Start building and preparing now so when summer rolls around your campaign will be ready to launch.

Google rankings are important for many brands - especially if you're trying to drive site traffic. Video can help boost Google ranking for your brand, and is an important part of Search Engine Optimization.