A major update to the LinkedIn platform: users can now schedule their posts. Previously, users were only able to post content live. 2023 is as good a time as any to get posting to the platform!

An incredibly important piece of content to be making is video content highlighting your wins. Closing clients, hitting milestones - document your industry wins.

Engaging your audience in your comments is a great way to boost the video's visibility and strengthen your connection with them. Taking a few minutes a day to reply to comments can make a big difference if done consistently.

One of the most powerful audiences you have access to is past clients. Not only can past clients become repeat clients, they are an incredibly effective referral source.

There were a lot of changes to social media in 2022. Many platforms shifted their focus to shortform video, and many creators have had to adapt their content. In 2023, we can expect platforms to continue to grow and evolve, and we have to adapt with the platform to continue to reach our audiences.

As you're planning for 2023, make sure to keep traffic in mind if you're going to put resources into changes and updates. Getting greater reach or audience is good, but sending that audience where you want them to go is better.

Many of us batch-produce content for various reasons. A quick tip: change your outfits and background between videos. Several videos in a row with the same outfit and background can be obvious on a profile grid, and risks your content not standing out.

2022 has seen major shifts in the digital marketing landscape. As we move into Q1 of 2023, I wanted to take this episode of the podcast to talk about Q4. This week, I'm covering the Front Page highlights, trends that picked up this quarter, and predictions for Q1 2023.

As we approach the end of the year, many of us are putting together a gameplan for Q1 2023. My advice as you do this is to look at the data. Take the ways you effectively reached your audience in 2022, and double down on it for 2023.

Following other creators, especially on your business account, is incredibly important. Not only can it connect you to other professionals in your field (and their followers,) it will inform you about the latest trends in your specific demographic.