The BB&J Podcast

Many platforms increased the range of video length for shortform video. In 2022 especially we saw many platforms increase video length up to 3 minutes.

The frequency of posting is an important thing to be mindful of when making content on social media. Regular, consistent posts will help you build your audience.

ChatGPT is a useful tool many are employing to get SEO-optimized copy. While this is great for blog and newsletter content, it doesn't replace your knowledge or expertise. Treat it like an aid, not a crutch.

ChatGPT is a great tool to help with content creation. However, it's important to understand that it doesn't replace your knowledge or personality.

Many social media platforms have accessibility features users can utilize for their content. Alt text, captions, and descriptions can help your content reach the greatest audience.

If you are planning to update your branding this year, make sure it’s consistently applied across platforms. Logos updated, brand colors changed - whatever you do, make sure it’s consistent.

If you’re making content online, especially video content, lighting is incredibly important. If you don’t have a professional light set, an easy way to get good lighting is to record outside. Indirect sun or an overcast day can make for a great video.

While scheduling Reels on desktop still requires third-party software, users can schedule natively through the Instagram app. However, some features, like cross-posting to other accounts, are still unavailable for scheduled content.

Meta recently added an alert for users on Creator Studio: Creator Studio is going away soon and will be replaced by Meta Business Suite.

Many platforms have already announced changes to their algorithm's content preferences going into 2023. However, the format that remains the gold standard (for now) across the most platforms is 𝐬𝐡𝐨𝐫𝐭𝐟𝐨𝐫𝐦, 𝐯𝐞𝐫𝐭𝐢𝐜𝐚𝐥 𝐯𝐢𝐝𝐞𝐨 under a minute.