The BB&J Podcast

Today, we're taking a look at lessons learned from Q1 2023 and what they mean for content creators online.
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With Instagram once again serving content to users chronologically, it's incredibly important to post when your audience is active. Taking a look at engagement metrics from Q1, we can get a clear picture of the best time of day to post to continue being seen by your audience.
Unless your specific audience is active at an earlier time, you should be putting content out around 6pm or later. Doing so will ensure that you get in front of your audience under this new feed.
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A recent update YouTube made to its mobile application is the default tab users are taken to when the app is opened. Traditionally, you would see a feed of videos similar to the desktop version. Now, when you close the app in Shorts and reopen it, YouTube defaults to Shorts.
This is part of a larger trend by YouTube to get on the shortform video game. So, if you aren't posting shortform vertical videos to YouTube, now is the time to start!
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According to Meta: "You'll automatically move to Meta Business Suite on Sunday, April 30. Creator Studio tools are now available in Meta Business Suite. You'll have everything you need all in one place."
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We saw a lot of changes and updates to the Instagram platform in March, and today we’re sharing the four most that are most important:
- Reply to comments with a Reel
- Text to Speech
- Voice Effects
- Chronological Posts
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It's incredibly important to showcase your expertise online. Speaking to your strengths and knowledge will strengthen the connection your audience has with you. Your audience has been hearing the same things from realtors around the country.
The best way for you to stand out from the noise is to talk about your local area. Show why you are the person to work within your area of operation.
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It can be tempting to add music to your videos, but there's a specific way you should be doing so to get the widest distribution of your content. Adding it in-platform will take advantage of music trends and ensure your video doesn't get a copyright claim or restriction.
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If you want to engage more with your audience online, the number you should be hitting is 30 minutes. Consistently spending 30 minutes commenting, liking, and sharing makes a big difference in the kind of engagement you get with your audience.
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If you're producing video content, especially Reels, Facebook can be a great platform to promote your content.
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Instagram is testing out adding the account location to Reels. Ideally, this would help combat misinformation - people posting Reels in foreign countries about another country's circumstances could be an additional layer of awareness to viewers. Plus, I'd just like to know where people are based when viewing their videos.
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