The BB&J Podcast

If you are in the real estate industry, your audience has been hearing the same things from realtors around the country. The best way for you to stand out from the noise is talk about your local area. Show why you are the person to work with in your area of operation.

If you're putting out content regularly, posting for holidays such as Thanksgiving can be appealing. The thing to keep in mind: trying to sell to people during these holidays can backfire. Use these days to show the person behind the content.

What is your marketing goal for 2023? If you want to start hitting those goals in 2023, you want to set up your marketing systems now to implement in January.

TikTok is available in over 150 countries, has over 1 billion users, and has been downloaded over 200 million times in the United States alone. Regardless of what your demographic is, you can likely find them on TikTok. Especially if you are already making shortform vertical video, you should start posting to the platform.

Google business profile update finally hit us. We held out for so long!

This holiday season, you may find it harder to reach your audience. Our advice to you? Focus on content. Video content, especially vertical shortform, is an excellent way to reach and engage with your audience.

As we move into the holiday season, the cost of ads is going to go up, especially the cost to reach your audience. Shortform vertical video is one of the best ways to organically reach your audience.

Many platforms, including Twitter, Facebook, and Tik Tok, allow users to repost or share other users' content. In September, Instagram will begin testing a "Regram" feature, where users can repost images and videos to their feeds.

2022 has seen major shifts in the digital marketing landscape. As we move into Q4, I wanted to take this episode of the podcast to talk about Q3. This week, I'm covering the Front Page highlights, trends that picked up this quarter, and predictions for Q4.

A client recently asked me if they should still be making longform video content, given how much social media platforms are pushing shortform vertical right now. My advice for them and you is: if you can, yes. Shortform is taking priority right now, but longform video content is still incredibly useful.