As we near the end of Q3 2022, let's take a look at the most effective way to broadcast updates to your site: blogs. A well-constructed blog, apart from cultivating readership, is a critical tool for SEO. Make sure you are following industry standards to get the most out of the content you post to your website.

Recently, LinkedIn began allowing users to upload thumbnails to their videos on the platform. With that, almost every major social media platform now allows for thumbnails. These images allow you to attract users to your videos, and work well to help brand your grid.

- Instagram is Pushing Reels

Instagram Reels just updated. Here are some new functions:

Instagram just dropped reels templates. Now, you can take existing videos and add it to the Instagram platform templated. If you're not making reels yet, now is the perfect time to do it. We're seeing our clients get major reach without spending a dime.

Instagram is launching a new feature that turns old videos - including IGTV videos - into Reels. Additionally, Instagram announced that all videos shorter than 15 minutes in length will be automatically shared as a Reel. While the traditional IG Videos will exist for videos over 15 minutes, it will not be visible in its own tab on most accounts.

If you've been hit with a copyright claim for your choice in music, you may be wary of using trending music and sounds on social media. Like trending video subjects and hashtags, posting with trending sounds help you reach a broader audience and potentially expand your viewer base.

With social media platforms pushing short-form video, many people are questioning if long-form video is still 'worth it.' Meta Reels, Youtube Shorts, and Tik Toks are all being pushed by their respective platform. However, long-form video still has its place and purpose.

Facebook reels can now be uploaded on desktop. The features we mentioned last week - such as adding trending music - still aren't available this way, but this definitely opens up Reels to more creators.

Today, we're doing things a little differently. I'm sharing some quick thoughts on different social media platforms. Agree or disagree?