The MindShift Podcast with Darrell Evans

325: 320 to 680 Qualified Leads: Bottom-Up Marketing Optimization Strategy


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In this episode:

Learn how we doubled qualified sales leads with just a 15% increase in budget! 

This proven lead generation strategy transformed a 40-year-old company's results from 320 to 680 sales calls per year.

KEY TAKEAWAYS:

  • Doubled sales qualified leads with only 15% budget increase
  • Reduced cost per lead from $420 to $225
  • Success through buyer psychology, not content creation
  • Bottom-up funnel optimization strategy


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The MindShift Podcast with Darrell EvansBy Darrell Evans, Digital Marketing and Business Growth Strategist for Scaling Brands

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