Want to turn AI and digital disruption into your competitive advantage as a service-based business? <a href='https://mindshiftinnercircle.com/'>Join the MindShift Inner Circle</a>. Want help to market, grow, and scale your business? <a href='https://offers.yokellocal.com/growth-strategy-session'>Schedule a free strategy session</a>.  In this episode: Learn how we doubled qualified sales leads with just a 15% increase in budget! This proven lead generation strategy transformed a 40-year-old company's results from 320 to 680 sales calls per year.KEY TAKEAWAYS:<ul><li>Doubled sales qualified leads with only 15% budget increase</li><li>Reduced cost per lead from $420 to $225</li><li>Success through buyer psychology, not content creation</li><li>Bottom-up funnel optimization strategy</li></ul> Here's the next best step: <a href='https://www.darrellevans.net/subscribe'>https://www.darrellevans.net/subscribe</a> No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. In this episode: Learn how we doubled qualified sales leads with just a 15% increase in budget! This proven lead generation strategy transformed a 40-year-old company's results from 320 to 680 sales calls per year. KEY TAKEAWAYS:Doubled sales qualified leads with only 15% budget increaseReduced cost per lead from $420 to $225Success through buyer psychology, not content creationBottom-up funnel optimization strategy Here's the next best step: https://www.darrellevans.net/subscribe No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.

Want to turn AI and digital disruption into your competitive advantage as a service-based business? <a href="https://mindshiftinnercircle.com/" rel="noopener noreferrer">Join the MindShift Inner Circle</a>. Want help to market, grow, and scale your business? <a href="https://offers.yokellocal.com/growth-strategy-session" rel="noopener noreferrer">Schedule a free strategy session</a>.&nbsp; In this episode: Learn how we doubled qualified sales leads with just a 15% increase in budget!&nbsp;This proven lead generation strategy transformed a 40-year-old company's results from 320 to 680 sales calls per year.KEY TAKEAWAYS:<ul><li>Doubled sales qualified leads with only 15% budget increase</li><li>Reduced cost per lead from $420 to $225</li><li>Success through buyer psychology, not content creation</li><li>Bottom-up funnel optimization strategy</li></ul> Here's the next best step: <a href="https://www.darrellevans.net/subscribe" rel="noopener noreferrer">https://www.darrellevans.net/subscribe</a> No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.

325: 320 to 680 Qualified Leads: Bottom-Up Marketing Optimization Strategy

Are you an entrepreneur, founder, or marketer wondering why your marketing isn’t converting as well as it used to? Are AI tools making things easier or more confusing? The MindShift Podcast, hosted by Darrell Evans, a 34-year entrepreneur, business growth strategist, digital marketing expert, early AI adopter, and Founder/CEO of MindShift Digital, delivers straight-talk insights, proven frameworks, and real-world strategies to help you grow smarter in today’s AI-disrupted landscape. Drawing from 34 years in business and over $300M in client revenue generated, Darrell cuts through the noise to help you adapt, scale, and lead. You’ll discover answers to questions like: <ul><li>Why isn’t our digital marketing working anymore, even though we’re running ads, doing SEO, and posting content?</li><li>What are the best ways to start using AI in marketing without disrupting our business?</li><li>Why is our cost per lead going up while conversion rates are going down?</li><li>Which marketing channels actually drive growth in 2025, and which ones are a waste of time?</li><li>How do we measure real ROI from campaigns, not just vanity metrics?</li><li>Should we build an internal marketing team or hire an agency/fractional CMO for faster growth? </li></ul>Each week, you’ll hear practical strategies, timeless principles, and AI-powered marketing insights that help you build predictable growth systems, even if you're a team of one. Whether you're stuck, scaling, or simply need clarity on your next best move, this show will help you shift your thinking, upgrade your strategy, and take action with confidence. Subscribe now and join thousands of business leaders ready to lead the future, not get left behind.&nbsp; Join our free newsletter at https://www.darrellevans.net/playbook

Business

Entrepreneurship

Marketing

Are you an entrepreneur, founder, or marketer wondering why your marketing isn’t converting as well as it used to? Are AI tools making things easier or more confusing? The MindShift Podcast, hosted by Darrell Evans, a 34-year entrepreneur, business growth strategist, digital marketing expert, early AI adopter, and Founder/CEO of MindShift Digital, delivers straight-talk insights, proven frameworks, and real-world strategies to help you grow smarter in today’s AI-disrupted landscape. Drawing from 34 years in business and over $300M in client revenue generated, Darrell cuts through the noise to help you adapt, scale, and lead. You’ll discover answers to questions like: Why isn’t our digital marketing working anymore, even though we’re running ads, doing SEO, and posting content?What are the best ways to start using AI in marketing without disrupting our business?Why is our cost per lead going up while conversion rates are going down?Which marketing channels actually drive growth in 2025, and which ones are a waste of time?How do we measure real ROI from campaigns, not just vanity metrics?Should we build an internal marketing team or hire an agency/fractional CMO for faster growth? Each week, you’ll hear practical strategies, timeless principles, and AI-powered marketing insights that help you build predictable growth systems, even if you're a team of one. Whether you're stuck, scaling, or simply need clarity on your next best move, this show will help you shift your thinking, upgrade your strategy, and take action with confidence. Subscribe now and join thousands of business leaders ready to lead the future, not get left behind.  Join our free newsletter at https://www.darrellevans.net/playbook

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325: 320 to 680 Qualified Leads: Bottom-Up Marketing Optimization Strategy

325: 320 to 680 Qualified Leads: Bottom-Up Marketing Optimization Strategy

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