The MindShift Podcast with Darrell Evans

How many platforms do you really need, and how often do you have to post to get business? 

I’m answering both, and my take on the news you likely missed about Google. 

I’ll show you why betting on one platform puts your business at risk, why LinkedIn may not deserve the B2B crown you’ve given it, and the asset most businesses are now building. 

Plus, I share what happened when a client with barely any followers posted two videos. 

If social media feels like a guessing game, this will give you a clear game plan. 

Paying for marketing but unsure what’s working?

Get The Marketing ROI Playbook from MindShift Digital. Practical guidance for established service-business owners dealing with inconsistent leads, weak follow-up, or marketing that isn’t turning into sales. Get the free Marketing ROI Playbook

Want guidance as you implement?

Explore the MindShift Inner Circle. A private community for business owners and marketers who want to put marketing and AI strategies into practice with coaching and support.

Need strategic leadership and execution?

Work with MindShift Digital. We serve as the outsourced growth department for established service businesses doing $1M–$30M, connecting marketing strategy, execution and sales follow-up.

Stay connected

Follow Darrell on Instagram @mrdarrellevans. If the podcast has been useful, follow the show and consider leaving a review on Apple Podcasts.

Most business owners vet agencies by asking the wrong questions. 

Onshore or offshore? In-house or outsourced? Those answers tell you almost nothing. 

After 15 years running an agency and helping companies generate $300M in revenue, I know which questions actually separate a true strategic partner from a prepackaged pitch. 

I’m sharing all seven, and I’m inviting you to ask them about my team too. 

You’ll discover why the numbers many agencies celebrate don’t prove your business is growing, and the one question I’d want every prospect to ask me.

Paying for marketing but unsure what’s working?

Get The Marketing ROI Playbook from MindShift Digital. Practical guidance for established service-business owners dealing with inconsistent leads, weak follow-up, or marketing that isn’t turning into sales. Get the free Marketing ROI Playbook

Want guidance as you implement?

Explore the MindShift Inner Circle. A private community for business owners and marketers who want to put marketing and AI strategies into practice with coaching and support.

Need strategic leadership and execution?

Work with MindShift Digital. We serve as the outsourced growth department for established service businesses doing $1M–$30M, connecting marketing strategy, execution and sales follow-up.

Stay connected

Follow Darrell on Instagram @mrdarrellevans. If the podcast has been useful, follow the show and consider leaving a review on Apple Podcasts.

What’s the minimum amount of marketing you need to grow your business? 

Small business owners ask me that all the time, and I get it. 

The answer I give comes from 25 years ago, when I was living on my grandmother’s couch with two bags of clothes and a couple hundred dollars to my name. 

I’ll show you why your constraints could be the very reason you win, and why the leads you’ve labeled “bad” probably aren’t. 

If your budget’s tight and your team is thin, start here.

Paying for marketing but unsure what’s working?

Get The Marketing ROI Playbook from MindShift Digital. Practical guidance for established service-business owners dealing with inconsistent leads, weak follow-up, or marketing that isn’t turning into sales. Get the free Marketing ROI Playbook

Want guidance as you implement?

Explore the MindShift Inner Circle. A private community for business owners and marketers who want to put marketing and AI strategies into practice with coaching and support.

Need strategic leadership and execution?

Work with MindShift Digital. We serve as the outsourced growth department for established service businesses doing $1M–$30M, connecting marketing strategy, execution and sales follow-up.

Stay connected

Follow Darrell on Instagram @mrdarrellevans. If the podcast has been useful, follow the show and consider leaving a review on Apple Podcasts.

You know more about your business than anyone, yet when buyers ask ChatGPT, Gemini, or Perplexity who to trust, your name probably isn’t coming up. 

That’s not an algorithm problem. It’s a visibility problem, and most business owners make it worse by treating content like a performance. 

I’ll show you the simple shift that gets your expertise in front of AI engines, the $1-a-day move that tells Meta exactly who’s raising their hand, and the story of a prospect who took seven years to hire us, and why we were the only ones he’d even consider.

Paying for marketing but unsure what’s working?

Get The Marketing ROI Playbook from MindShift Digital. Practical guidance for established service-business owners dealing with inconsistent leads, weak follow-up, or marketing that isn’t turning into sales. Get the free Marketing ROI Playbook

Want guidance as you implement?

Explore the MindShift Inner Circle. A private community for business owners and marketers who want to put marketing and AI strategies into practice with coaching and support.

Need strategic leadership and execution?

Work with MindShift Digital. We serve as the outsourced growth department for established service businesses doing $1M–$30M, connecting marketing strategy, execution and sales follow-up.

Stay connected

Follow Darrell on Instagram @mrdarrellevans. If the podcast has been useful, follow the show and consider leaving a review on Apple Podcasts.

Here's a question I ask every new client: when someone lands on your homepage, do they know exactly what to do next, or are they guessing? 

After 15 years running an agency and helping 600+ businesses generate over $300M in revenue, I can tell you most homepages fail this test. 

I walk through a real case where a company was stuck at 30 leads a month despite real ad spend, and the fix we found using a 90-day heat map took them to 220. 

If your marketing budget keeps growing but your leads aren't, you're about to find out why.

Paying for marketing but unsure what’s working?

Get The Marketing ROI Playbook from MindShift Digital. Practical guidance for established service-business owners dealing with inconsistent leads, weak follow-up, or marketing that isn’t turning into sales. Get the free Marketing ROI Playbook

Want guidance as you implement?

Explore the MindShift Inner Circle. A private community for business owners and marketers who want to put marketing and AI strategies into practice with coaching and support.

Need strategic leadership and execution?

Work with MindShift Digital. We serve as the outsourced growth department for established service businesses doing $1M–$30M, connecting marketing strategy, execution and sales follow-up.

Stay connected

Follow Darrell on Instagram @mrdarrellevans. If the podcast has been useful, follow the show and consider leaving a review on Apple Podcasts.

If you've ever been burned by an agency, or you're staring at a marketing bill that doesn't add up to real results, this is the conversation I wish someone had handed you years ago.

I've spent 15 years watching agencies sell hope (or lies) instead of the truth — and I'm done staying quiet about it. 

I break down why your competitor's head start might matter more than your budget, why patience isn't a weakness, it's a requirement, and why I tell every client the truth even when it costs me the sale.

Paying for marketing but unsure what’s working?

Get The Marketing ROI Playbook from MindShift Digital. Practical guidance for established service-business owners dealing with inconsistent leads, weak follow-up, or marketing that isn’t turning into sales. Get the free Marketing ROI Playbook

Want guidance as you implement?

Explore the MindShift Inner Circle. A private community for business owners and marketers who want to put marketing and AI strategies into practice with coaching and support.

Need strategic leadership and execution?

Work with MindShift Digital. We serve as the outsourced growth department for established service businesses doing $1M–$30M, connecting marketing strategy, execution and sales follow-up.

Stay connected

Follow Darrell on Instagram @mrdarrellevans. If the podcast has been useful, follow the show and consider leaving a review on Apple Podcasts.

I've spent 23 years marketing online and 15 years running an agency, and digital marketing is harder now than it's ever been — for reasons most people aren't considering. 

It's not your funnel. It's not your content calendar. 

It's a fundamental shift in who controls the buying journey, and AI just sped it up. 

I break down why chasing the tiny sliver of buyers ready to purchase today is a losing strategy, and what to focus on instead if you want to be the obvious choice when they're finally ready. 

Paying for marketing but unsure what’s working?

Get The Marketing ROI Playbook from MindShift Digital. Practical guidance for established service-business owners dealing with inconsistent leads, weak follow-up, or marketing that isn’t turning into sales. Get the free Marketing ROI Playbook

Want guidance as you implement?

Explore the MindShift Inner Circle. A private community for business owners and marketers who want to put marketing and AI strategies into practice with coaching and support.

Need strategic leadership and execution?

Work with MindShift Digital. We serve as the outsourced growth department for established service businesses doing $1M–$30M, connecting marketing strategy, execution and sales follow-up.

Stay connected

Follow Darrell on Instagram @mrdarrellevans. If the podcast has been useful, follow the show and consider leaving a review on Apple Podcasts.

Most of the revenue you'll ever generate isn't coming from the buyer who's ready today — it's coming from the one who isn't ready yet. 

Unfortunately, marketing campaigns never build for that person, and it's one of six blind spots I check with every client we bring on. 

I'll also tell you why the way you personally shop on Amazon says everything about why your prospects aren't converting. 

If your marketing checks every box on paper but the math still isn't mathing, listen to this one and take notes.

Paying for marketing but unsure what’s working?

Get The Marketing ROI Playbook from MindShift Digital. Practical guidance for established service-business owners dealing with inconsistent leads, weak follow-up, or marketing that isn’t turning into sales. Get the free Marketing ROI Playbook

Want guidance as you implement?

Explore the MindShift Inner Circle. A private community for business owners and marketers who want to put marketing and AI strategies into practice with coaching and support.

Need strategic leadership and execution?

Work with MindShift Digital. We serve as the outsourced growth department for established service businesses doing $1M–$30M, connecting marketing strategy, execution and sales follow-up.

Stay connected

Follow Darrell on Instagram @mrdarrellevans. If the podcast has been useful, follow the show and consider leaving a review on Apple Podcasts.

Every competitor in your market is fighting over the same 3-5% of leads ready to buy today — and paying premium prices for it. 

I've built 6 businesses since the '90s, and this pattern has never once proven wrong: the real money sits in the 95% everyone else ignores. 

A recent example of a company with 2,000 past customers and fewer than 200 emails to show for it. 

If your ad costs keep climbing while existing customers go untouched, this episode is going to sting but you’ll be better down the line because of it.

Paying for marketing but unsure what’s working?

Get The Marketing ROI Playbook from MindShift Digital. Practical guidance for established service-business owners dealing with inconsistent leads, weak follow-up, or marketing that isn’t turning into sales. Get the free Marketing ROI Playbook

Want guidance as you implement?

Explore the MindShift Inner Circle. A private community for business owners and marketers who want to put marketing and AI strategies into practice with coaching and support.

Need strategic leadership and execution?

Work with MindShift Digital. We serve as the outsourced growth department for established service businesses doing $1M–$30M, connecting marketing strategy, execution and sales follow-up.

Stay connected

Follow Darrell on Instagram @mrdarrellevans. If the podcast has been useful, follow the show and consider leaving a review on Apple Podcasts.

In hundreds of campaign audits, we see the same three mistakes with their social ads — and it's costing them more than they realize. 

Today, I'll show you why Meta (Facebook/Instagram in particular) actually rewards you for having people ignore your ad (yes, you read that right), and what a $9 commercial from 1941 can teach you about a strategy you can start today for $1 a day. 

Paying for marketing but unsure what’s working?

Get The Marketing ROI Playbook from MindShift Digital. Practical guidance for established service-business owners dealing with inconsistent leads, weak follow-up, or marketing that isn’t turning into sales. Get the free Marketing ROI Playbook

Want guidance as you implement?

Explore the MindShift Inner Circle. A private community for business owners and marketers who want to put marketing and AI strategies into practice with coaching and support.

Need strategic leadership and execution?

Work with MindShift Digital. We serve as the outsourced growth department for established service businesses doing $1M–$30M, connecting marketing strategy, execution and sales follow-up.

Stay connected

Follow Darrell on Instagram @mrdarrellevans. If the podcast has been useful, follow the show and consider leaving a review on Apple Podcasts.