Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe

Most founders at your level don't want to be content creators. You didn't build a multi-million dollar business to perform for algorithms.

But here's the pattern I see consistently: your expertise, the frameworks, distinctions, and beliefs that made you successful, lives primarily in your head. And as long as it stays there, your business has a scaling problem.

In this episode, you'll discover:

• Why your team defers to you on strategic decisions (it's not a delegation problem)
• The difference between performance and extraction (and why one creates burnout while the other creates scale)
• The three layers of expertise your team needs to operate at your level
• How to capture your strategic thinking without becoming a content creator
• Why traditional "build your personal brand" advice misses the mark for established founders

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe

No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe

You've built something significant, millions in revenue, solid team, strong reputation. 

But here's what I've consistently seen over 34 years as an entrepreneur: clients still ask for you specifically. 

Your team defers strategic decisions back to you. Partners expect you at every important meeting.

Feels like a compliment, right? It's actually a structural constraint killing your growth.

And no, hiring better people, building more processes, or doing more marketing won't fix it. The problem isn't what most founders think.

In this episode, I reveal why your presence has become the bottleneck, and introduce a framework that transforms your voice from an activity into a scalable asset.

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe

No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe

In this episode, I break down the 10 words that sit underneath every successful marketing campaign we've ever run - the kind that generated over $300 million in revenue for our clients over 14 years. 

These aren't buzzwords or the latest tactics everyone's chasing. 

They're timeless principles that don't change when algorithms shift or platforms die.

You probably already know these words. 

The problem? Most businesses don't understand how to actually use them, which is why their marketing keeps failing despite throwing money at it. 

I walk through each one with real examples from hundreds of campaigns. 

If you're tired of tactics that work for five minutes then stop, this episode reveals the foundation that makes everything else work better.

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe

No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.

Want help to market, grow, and scale your business? Schedule a free strategy session.

In this episode, I'm calling out the 12 false beliefs that have held back most of the clients we've worked with over the last 15 years, beliefs that are costing you real revenue right now.

After helping companies generate well over $300M, here's what I've learned: the toughest part of what we fix isn't the tactics or the technology, it's the belief systems of founders, CEOs, and heads of marketing. 

I break down why "I need more leads" is usually the wrong diagnosis, why you can't just outsource your growth and disappear, and why waiting to figure out AI is a massive mistake in 2025. 

With everything changing at breakneck speed, ChatGPT's new browser, AI overviews transforming search, social media becoming interest media, you can't afford to let these false beliefs keep you stuck. 

This isn't motivational fluff; these are the exact mindset shifts that separate companies that scale from those that stagnate.

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe

No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.

Want help to market, grow, and scale your business? Schedule a free strategy session.

Are you frustrated that your ads, social posts, and marketing efforts just aren't turning into consistent leads and sales, no matter how much time or money you invest?

Continuing to ignore this core marketing issue means you’ll keep wasting resources on campaigns that fail to connect, your competitors will quietly pull ahead, and that breakthrough growth you’re chasing will remain just out of reach, prolonging the stress and uncertainty for you and your business.

In this episode, you will:

• Discover a simple, timeless framework that’s been proven to generate results across any industry and marketing channel.
• Learn actionable tips to craft compelling messages that tap into what your potential clients are truly thinking, helping you stand out and build trust fast.
• Walk away ready to write high-converting ads, emails, and posts in just five minutes; even if you’re not a copywriter.

Listen now and learn the framework that can instantly transform the way you communicate with your audience and drive real results for your business.

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe

No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.

Want help to market, grow, and scale your business? Schedule a free strategy session.

Most CEOs panic when their ad spend exceeds their monthly revenue.

But what if that “loss” was actually the start of your biggest growth year yet?

In this episode, I break down how one of our clients turned a $21K marketing loss into $200K in profit, and how you can apply the same mindset shift to your business.

You’ll learn:

• Why treating marketing as an expense keeps you stuck
• The 3 numbers every CEO must know cold
• How to build a marketing system that compounds results

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe

No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.

Want help to market, grow, and scale your business? Schedule a free strategy session.

Most businesses are stuck in a cycle of inconsistent growth, chasing tactic after tactic without real results. 

I've spent 15 years solving this exact problem for companies across every industry.

In this episode, you'll discover:

• Why strategy before tactics is the only way to win
• The real reason your marketing isn't working (hint: it's not a lead problem)
• How to turn your website into a revenue-generating employee
• The hidden profit center 90% of businesses ignore
• Why your biggest competitor isn't who you think it is

These aren't theories. They're battle-tested insights backed by $300M+ in proven results.

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe

No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.

Want help to market, grow, and scale your business? Schedule a free strategy session.

Getting leads but no sales? The problem isn't your marketing. 

In this episode, I reveal the psychological threshold that every prospect must cross before becoming a buyer and how modern technology is making this process even longer.

• The "enough is enough" moment that triggers purchasing decisions
• Why ChatGPT and AI tools are delaying your sales cycle
• How to surface real pain without fake urgency
• The cost of inaction messaging that actually works
• Why patience in marketing pays off in the long run

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe

No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.

Want help to market, grow, and scale your business? Schedule a free strategy session.

Google just changed the game forever, and most business owners have no idea what's coming.

In this episode, I discuss Google's new AI Mode rollout and why it represents the biggest threat to small business customer acquisition in decades. 

I'll show you exactly what's happening behind the scenes and how to protect your business.

If your business depends on website traffic, search rankings, or online visibility, you need to watch this before it's too late. 

The companies that adapt now will thrive. The ones that don't... won't survive.

This isn't fear-mongering – this is data from our agency clients who are already feeling the impact.

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe

No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.

Want help to market, grow, and scale your business? Schedule a free strategy session.

Ever wondered why some people seem to bounce back from setbacks while others stay stuck, especially when it comes to growing a business?

If you’ve found yourself frustrated by slow progress, comparing yourself to others’ highlight reels, or hitting roadblocks with your marketing and business goals, this episode explores the critical (yet often overlooked) role mindset plays in breaking through those barriers and consistently moving toward your desired outcomes.

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe

No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.