Have a question for Darrell? Text the show here.

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.

Want help to market, grow, and scale your business? Schedule a free strategy session.

I’ve seen stall growth for established businesses, especially those already investing heavily in marketing. 

After working with hundreds of companies through our growth diagnostics, these patterns show up again and again: fragmented teams, data gaps, leads left cold, and marketing that looks good but doesn’t convert. 

I walk through real scenarios where fixing just one of these issues created massive momentum.

So if your strategy seems solid but your ROI says otherwise, this episode might reveal exactly what’s holding you back. 

No fluff, just battle-tested insights from inside the agency trenches.

Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve!

If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

Have a question for Darrell? Text the show here.

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.

Want help to market, grow, and scale your business? Schedule a free strategy session.

In this episode, I pull back the curtain on why we rebranded our 14-year agency from Yokel Local to MindShift Digital - and it's not what most people think. 

After building a business that's helped generate over $300M for our clients, I realized our name was holding us back from the kind of impact we’re built to make today. 

I get personal about the deeper meaning behind 'MindShift' and share how AI fundamentally changed our client approach and revenue model. 

If you're running an established business and feeling like your brand might be holding you back, this episode reveals the exact framework we used to evolve without losing our core identity. 

Plus, I address the tough questions everyone's been asking about the transition.

Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve!

If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

Have a question for Darrell? Text the show here.

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.

Want help to market, grow, and scale your business? Schedule a free strategy session.

In this episode, I reveal the 5 critical email marketing mistakes that are silently killing conversions for most businesses - even those who think they're doing everything right.

After helping 400-500 clients generate over $300M in revenue, I've identified patterns that most marketers miss completely. I share how one client conditioned their massive email list to never buy anything through a simple oversight.

If you're wondering why your emails aren't converting despite decent open rates, this episode exposes exactly why.

You're definitely making at least one of these mistakes - and the psychology behind mistake #5 will change how you write every offer from now on.

Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve!

If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

Have a question for Darrell? Text the show here.

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.

Want help to market, grow, and scale your business? Schedule a free strategy session.

You’ve been investing in marketing: website, ads, social media, but the leads still aren’t coming in like they should. Something’s off, and deep down, you know it. 

In this episode, Darrell Evans pulls back the curtain on the most common mistakes smart business owners are still making in 2025. 

These aren’t surface-level tips; they’re hard truths and proven shifts from someone who’s helped generate over $300M in client revenue. If you’ve hit a plateau or feel like your growth has stalled, this might be the reset you didn’t know you needed.

The fix isn’t more tactics, it’s a smarter strategy.

Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve!

If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

Have a question for Darrell? Text the show here.

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.

Want help to market, grow, and scale your business? Schedule a free strategy session.

You might think your marketing is solid because you’re running ads or posting on social, but if it’s not converting, something’s off. 

In this episode, I’m breaking down the real reason most strategies fail and sharing a smarter, more scalable approach that matches how buyers actually behave today. 

If you’re tired of spinning your wheels, wasting money, or relying on tactics that used to work but don’t anymore, this will shift your thinking. It’s not about doing more. It’s about doing it right.

Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve!

If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

Have a question for Darrell? Text the show here.

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.

Want help to market, grow, and scale your business? Schedule a free strategy session.

Are you struggling with marketing ROI? 

Here's the shocking truth: 96% of visitors to your website are NOT ready to buy today. Most businesses waste thousands on ads targeting cold leads instead of nurturing warm prospects who just aren't ready to purchase yet. 

In this episode, Darrell Evans reveal the retargeting strategies we use with our 7 and 8-figure clients to convert "dead leads" into sales on autopilot. 

Stop leaving money on the table.

KEY TAKEAWAYS:

1. Only 2-4% of people who engage with your brand are ready to buy TODAY

2. Most businesses give up on leads after 30-90 days

3. 55% of prospects will solve their problem within 3-18 months

4. Database reactivation campaigns can unlock thousands of "dead leads"

5. Top of mind remarketing requires only 5% of your total ad spend

Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve!

If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

Have a question for Darrell? Text the show here.

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.

Want help to market, grow, and scale your business? Schedule a free strategy session.

Are you obsessing over website traffic but still struggling with lead generation and sales? In this eye-opening episode, Darrell Evans reveal why chasing more traffic might be the BIGGEST mistake you're making in your digital marketing strategy.

Discover the hidden opportunity in your EXISTING traffic that could increase your conversions by 1-3% without spending an extra dollar on advertising. We’ll show you exactly how we implement this game-changing approach in the first 90 days with our clients.

KEY TAKEAWAYS:

• Traffic metrics alone don't generate revenue - conversion optimization does
• Most visitors who leave your site will never return, regardless of your reputation
• Exit intent strategies should be content-specific, not generic across your whole site
• Visitors in different stages need different engagement options beyond "Get a Quote"
• Even a small 1-3% increase in conversion rate can significantly impact your revenue

Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve!

If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

Have a question for Darrell? Text the show here.

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.

Want help to market, grow, and scale your business? Schedule a free strategy session.

Most businesses think they have a leads problem, but they're really making ONE critical positioning mistake. 

In this episode, Darrell Evans reveals why your marketing isn't converting and how to fix it immediately. 

After helping businesses generate over $300 million in revenue, Darrell shares the exact positioning framework that transformed results for his clients in just 90 days.

KEY TAKEAWAYS:

• Today's buyers journey through the sales funnel without needing you - position your marketing accordingly
• Google's study shows prospects need 11 touchpoints over 7 hours of interaction across 4 different platforms
• The 3 critical awareness stages: Problem Awareness, Consideration, and Purchase Decision
• Most businesses focus only on Purchase-Ready prospects (like selling CrossFit) instead of Problem-Aware prospects (unhappy with weight)
• Create content addressing every question and objection your sales team hears to generate more qualified leads

Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve!

If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

Have a question for Darrell? Text the show here.

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.

Want help to market, grow, and scale your business? Schedule a free strategy session. 

Are your customers walking right past your business without even knowing you exist? 

In this episode, Darrell Evans reveals how local businesses can build powerful brand visibility using Meta advertising for just $1 per day. 

He shared the shocking story of how I lived next to a restaurant for YEARS without knowing it existed until it was going out of business. Don't let this happen to your business!

KEY TAKEAWAYS:

• Being physically visible doesn't mean customers know you exist - even if you're located in a busy area
• Create 6-10 short videos answering your prospects' most frequently asked questions
• Use Meta's engagement campaigns optimized for 15-second video views (through plays)
• Start with just $1 per day per video to build local awareness
• Focus on building attention and time before expecting money (the ATM Framework)
• This strategy works for virtually any local business (restaurants, gyms, service providers, etc.)

Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve!

If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

Have a question for Darrell? Text the show here.

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.

Want help to market, grow, and scale your business? Schedule a free strategy session. 

If you're a solo entrepreneur or small marketing team struggling to generate quality leads without big budgets or resources, this episode is your GAME CHANGER. 

Darrell Evans is sharing his battle-tested Lean Growth Method that we've used to generate over 9 figures in revenue for our clients since 2011. 

Stop overwhelming yourself with complex marketing strategies and discover how SIMPLIFYING your approach can actually accelerate your results.

CHALLENGE: Can you implement just ONE of these steps this week?

KEY TAKEAWAYS:

• The Lean Growth Method works for both startups AND established 7-8 figure businesses
• When you narrow your focus, you actually speak more directly to your ideal customers
• You don't need big marketing budgets when you follow this focused framework

Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve!

If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.