Have a question for Darrell? Text the show here.

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.

Want help to market, grow, and scale your business? Schedule a free strategy session. 

Is Meta secretly hijacking your Facebook ad campaigns? 

In this hard-hitting episode, I expose the default settings that are DESTROYING your ad performance without you even knowing it. 

After helping hundreds of clients since 2012, I've identified the #1 mistake costing you leads and sales - and Meta wants to keep it that way.

KEY TAKEAWAYS:

• Meta wants you to use default settings that benefit THEM, not YOUR business
• When starting new campaigns without historical data, maintain manual control
• Disable "Advantage Plus" features at all three levels: campaign, ad set, and ad
• Check existing campaigns for these settings that may be hurting performance
• Once you have significant conversion data, some automation becomes beneficial

Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve!

If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

Have a question for Darrell? Text the show here.

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.

Want help to market, grow, and scale your business? Schedule a free strategy session. 

Tired of pouring money into LinkedIn ads with minimal returns? 

In this eye-opening episode, Darrell Evans challenges the conventional B2B marketing wisdom that LinkedIn is the only place for your business. 

Discover why Meta platforms (Facebook & Instagram) might be the untapped goldmine for your B2B marketing strategy, backed by compelling engagement statistics: Meta users spend 44 minutes PER DAY on the platform versus LinkedIn users who spend just 22 minutes PER MONTH!

KEY TAKEAWAYS:

• Meta users spend significantly more time on the platform than LinkedIn users do on LinkedIn
• Your ad creative and copy do the targeting when platform targeting options are limited
• Effective B2B campaigns on Meta require both top-of-mind awareness and lead generation components
• For every dollar spent on Meta, you might need to spend 4-6 times more on LinkedIn for similar results
• Understanding your customer's problem is more important than targeting by job title or location

Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve!

If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

Have a question for Darrell? Text the show here.

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.

Want help to market, grow, and scale your business? Schedule a free strategy session. 

Are you a marketing team of one, wearing all the hats and struggling to create content for multiple platforms? 

In this episode, Darrell reveals how the power of AI can transform just one piece of video content into an entire marketing campaign. 

Learn the exact step-by-step process we use in our agency to help overwhelmed marketers get leverage without sacrificing their authentic voice.

KEY TAKEAWAYS:

• One 11-minute video can provide all the raw material needed for a complete marketing campaign
• Claude AI is particularly effective at analyzing your voice and maintaining your authentic tone
• Upload your buyer persona details and brand voice guides before starting any content creation
• Most visitors only see the top third of your pages, so prioritize headlines and opening lines
• Work through campaign elements one by one instead of asking AI to do everything at once
• Even if you don't want to be on camera, you can create valuable video content by answering common customer questions

Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve!

If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

Have a question for Darrell? Text the show here.

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.

Want help to market, grow, and scale your business? Schedule a free strategy session. 

Are you drowning in marketing data but can't figure out which metrics actually matter? In this episode, Darrell Evans shares a revealing story about a CMO with a 50-page analytics report who couldn't answer one simple question: what numbers drive your decisions? 

Learn how to cut through the noise and focus on metrics that truly impact your bottom line.

KEY TAKEAWAYS:

• Stop focusing on vanity metrics - measure what matters to revenue
• Use the bottom-up framework to identify critical conversion points
• A small percentage difference (0.4%) can mean a 25% performance gap
• Page speed and technical issues can silently kill your conversion rates
• Beautiful design isn't always better for conversions

Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve!

If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

Have a question for Darrell? Text the show here.

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.

Want help to market, grow, and scale your business? Schedule a free strategy session. 

Want to generate leads on with social media ads so easily it feels illegal? An 8-figure CEO's framework revealed! 

This 5-part strategy will transform how you approach lead generation using social media ads, focusing on human psychology instead of vanity metrics.

KEY TAKEAWAYS:

• Stop chasing wrong metrics like CTR and engagement
• Your ad must attract right people AND push away wrong ones
• Focus on clarity before selling
• Algorithm learns from behavior, not just clicks
• Works for high-ticket services, not just small purchases

Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve!

If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

Have a question for Darrell? Text the show here.

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.

Want help to market, grow, and scale your business? Schedule a free strategy session. 

Discover the exact framework I used to go from living on my grandmother's couch to generating consistent, qualified leads that convert.

In this episode, I am sharing my TP3 (The Problem That Precedes the Purchase) methodology that's generated multiple 7-figures in revenue for both my businesses and our agency clients.

KEY TAKEAWAYS:

• Why traditional lead generation methods often fail
• The psychology behind high-converting lead magnets
• How to identify your prospect's REAL problem (before they know they need your solution)
• Step-by-step implementation of the TP3 framework
• Real case studies with actual conversion rates

Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve!

If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

Have a question for Darrell? Text the show here.

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.

Want help to market, grow, and scale your business? Schedule a free strategy session. 

Are your leads not converting? Discover the proven 4-step framework that's helped 7-8 figure companies generate over $300M in revenue. 

In this episode, marketing expert Darrell Evans breaks down why timing matters more than your product or sales team, and reveals the crucial stages of buyer awareness that influence purchasing decisions.

KEY TAKEAWAYS:

• The 5 stages of buyer awareness and why they matter
• Why meeting customers in the solution-aware stage is crucial
• How to use the "11 PM Exercise" to understand customer psychology
• The importance of timing in lead conversion
• Why proof matters more than ever in a competitive market

Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve!

If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

Have a question for Darrell? Text the show here.

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.

Want help to market, grow, and scale your business? Schedule a free strategy session. 

In this episode:

We break down how an $8M company transformed their stagnant lead generation into a consistent buyer machine. 

If you're tired of leads that go nowhere, this framework will change your marketing game forever.

LISTEN THIS IF YOU WANT TO:

• Never run out of qualified leads again
• Convert more cold traffic into buyers
• Build a sustainable marketing framework for 2025
• Stop wasting money on ads that don't convert

KEY TAKEAWAYS:

• How to identify and map every customer pain point
• Why content must match specific buyer frustrations
• The "waterfall method" for converting cold traffic
• Modern retargeting strategies that actually work
• How to adapt your marketing for today's AI-driven world

Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve!

If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

Have a question for Darrell? Text the show here.

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.

Want help to market, grow, and scale your business? Schedule a free strategy session.

Are you tired of posting 3x daily with zero leads? 

A 7-figure CEO recently told me they were burning money on social media with no results. 

I showed them why social media lead generation is actually on easy mode - when you understand the Content-Ads-Convert framework. 

In this episode, I break down our proven system that's generated over $300M in revenue.

KEY TAKEAWAYS:

• Why traditional social posting advice is hurting your lead gen
• The 3-step Content-Ads-Convert framework
• How to meet prospects where they are
• Why less content can generate more leads
• Our proven interview process for content creation

Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve!

If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

Have a question for Darrell? Text the show here.

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.

Want help to market, grow, and scale your business? Schedule a free strategy session. 

In this episode:

Learn how we doubled qualified sales leads with just a 15% increase in budget! 

This proven lead generation strategy transformed a 40-year-old company's results from 320 to 680 sales calls per year.

KEY TAKEAWAYS:

• Doubled sales qualified leads with only 15% budget increase
• Reduced cost per lead from $420 to $225
• Success through buyer psychology, not content creation
• Bottom-up funnel optimization strategy

Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve!

If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.