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Something happened recently that stopped me in my tracks. 

Two new clients told me they used ChatGPT to find us and one of them sent me the actual document he used to grade us against our competitors before he ever picked up the phone. 

He had already made his decision before we knew he existed. That moment changed how I think about marketing forever. 

In this episode, I break down the new buyer's journey that most business owners don't even know is happening yet, and what you need to do right now before your competitors figure it out first.