Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.

Want help to market, grow, and scale your business? Schedule a free strategy session.

You might think your marketing is solid because you’re running ads or posting on social, but if it’s not converting, something’s off. 

In this episode, I’m breaking down the real reason most strategies fail and sharing a smarter, more scalable approach that matches how buyers actually behave today. 

If you’re tired of spinning your wheels, wasting money, or relying on tactics that used to work but don’t anymore, this will shift your thinking. It’s not about doing more. It’s about doing it right.

Here's the next best step: https://www.darrellevans.net/subscribe

No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.

Want help to market, grow, and scale your business? Schedule a free strategy session.

Are you struggling with marketing ROI? 

Here's the shocking truth: 96% of visitors to your website are NOT ready to buy today. Most businesses waste thousands on ads targeting cold leads instead of nurturing warm prospects who just aren't ready to purchase yet. 

In this episode, Darrell Evans reveal the retargeting strategies we use with our 7 and 8-figure clients to convert "dead leads" into sales on autopilot. 

Stop leaving money on the table.

KEY TAKEAWAYS:

1. Only 2-4% of people who engage with your brand are ready to buy TODAY

2. Most businesses give up on leads after 30-90 days

3. 55% of prospects will solve their problem within 3-18 months

4. Database reactivation campaigns can unlock thousands of "dead leads"

5. Top of mind remarketing requires only 5% of your total ad spend

Here's the next best step: https://www.darrellevans.net/subscribe

No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.

Want help to market, grow, and scale your business? Schedule a free strategy session.

Are you obsessing over website traffic but still struggling with lead generation and sales? In this eye-opening episode, Darrell Evans reveal why chasing more traffic might be the BIGGEST mistake you're making in your digital marketing strategy.

Discover the hidden opportunity in your EXISTING traffic that could increase your conversions by 1-3% without spending an extra dollar on advertising. We’ll show you exactly how we implement this game-changing approach in the first 90 days with our clients.

KEY TAKEAWAYS:

• Traffic metrics alone don't generate revenue - conversion optimization does
• Most visitors who leave your site will never return, regardless of your reputation
• Exit intent strategies should be content-specific, not generic across your whole site
• Visitors in different stages need different engagement options beyond "Get a Quote"
• Even a small 1-3% increase in conversion rate can significantly impact your revenue

Here's the next best step: https://www.darrellevans.net/subscribe

No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.

Want help to market, grow, and scale your business? Schedule a free strategy session.

Most businesses think they have a leads problem, but they're really making ONE critical positioning mistake. 

In this episode, Darrell Evans reveals why your marketing isn't converting and how to fix it immediately. 

After helping businesses generate over $300 million in revenue, Darrell shares the exact positioning framework that transformed results for his clients in just 90 days.

KEY TAKEAWAYS:

• Today's buyers journey through the sales funnel without needing you - position your marketing accordingly
• Google's study shows prospects need 11 touchpoints over 7 hours of interaction across 4 different platforms
• The 3 critical awareness stages: Problem Awareness, Consideration, and Purchase Decision
• Most businesses focus only on Purchase-Ready prospects (like selling CrossFit) instead of Problem-Aware prospects (unhappy with weight)
• Create content addressing every question and objection your sales team hears to generate more qualified leads

Here's the next best step: https://www.darrellevans.net/subscribe

No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.

Want help to market, grow, and scale your business? Schedule a free strategy session. 

Are your customers walking right past your business without even knowing you exist? 

In this episode, Darrell Evans reveals how local businesses can build powerful brand visibility using Meta advertising for just $1 per day. 

He shared the shocking story of how I lived next to a restaurant for YEARS without knowing it existed until it was going out of business. Don't let this happen to your business!

KEY TAKEAWAYS:

• Being physically visible doesn't mean customers know you exist - even if you're located in a busy area
• Create 6-10 short videos answering your prospects' most frequently asked questions
• Use Meta's engagement campaigns optimized for 15-second video views (through plays)
• Start with just $1 per day per video to build local awareness
• Focus on building attention and time before expecting money (the ATM Framework)
• This strategy works for virtually any local business (restaurants, gyms, service providers, etc.)

Here's the next best step: https://www.darrellevans.net/subscribe

No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.

Want help to market, grow, and scale your business? Schedule a free strategy session. 

If you're a solo entrepreneur or small marketing team struggling to generate quality leads without big budgets or resources, this episode is your GAME CHANGER. 

Darrell Evans is sharing his battle-tested Lean Growth Method that we've used to generate over 9 figures in revenue for our clients since 2011. 

Stop overwhelming yourself with complex marketing strategies and discover how SIMPLIFYING your approach can actually accelerate your results.

CHALLENGE: Can you implement just ONE of these steps this week?

KEY TAKEAWAYS:

• The Lean Growth Method works for both startups AND established 7-8 figure businesses
• When you narrow your focus, you actually speak more directly to your ideal customers
• You don't need big marketing budgets when you follow this focused framework

Here's the next best step: https://www.darrellevans.net/subscribe

No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.

Want help to market, grow, and scale your business? Schedule a free strategy session. 

Is Meta secretly hijacking your Facebook ad campaigns? 

In this hard-hitting episode, I expose the default settings that are DESTROYING your ad performance without you even knowing it. 

After helping hundreds of clients since 2012, I've identified the #1 mistake costing you leads and sales - and Meta wants to keep it that way.

KEY TAKEAWAYS:

• Meta wants you to use default settings that benefit THEM, not YOUR business
• When starting new campaigns without historical data, maintain manual control
• Disable "Advantage Plus" features at all three levels: campaign, ad set, and ad
• Check existing campaigns for these settings that may be hurting performance
• Once you have significant conversion data, some automation becomes beneficial

Here's the next best step: https://www.darrellevans.net/subscribe

No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.

Want help to market, grow, and scale your business? Schedule a free strategy session. 

Tired of pouring money into LinkedIn ads with minimal returns? 

In this eye-opening episode, Darrell Evans challenges the conventional B2B marketing wisdom that LinkedIn is the only place for your business. 

Discover why Meta platforms (Facebook & Instagram) might be the untapped goldmine for your B2B marketing strategy, backed by compelling engagement statistics: Meta users spend 44 minutes PER DAY on the platform versus LinkedIn users who spend just 22 minutes PER MONTH!

KEY TAKEAWAYS:

• Meta users spend significantly more time on the platform than LinkedIn users do on LinkedIn
• Your ad creative and copy do the targeting when platform targeting options are limited
• Effective B2B campaigns on Meta require both top-of-mind awareness and lead generation components
• For every dollar spent on Meta, you might need to spend 4-6 times more on LinkedIn for similar results
• Understanding your customer's problem is more important than targeting by job title or location

Here's the next best step: https://www.darrellevans.net/subscribe

No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.

Want help to market, grow, and scale your business? Schedule a free strategy session. 

Are you a marketing team of one, wearing all the hats and struggling to create content for multiple platforms? 

In this episode, Darrell reveals how the power of AI can transform just one piece of video content into an entire marketing campaign. 

Learn the exact step-by-step process we use in our agency to help overwhelmed marketers get leverage without sacrificing their authentic voice.

KEY TAKEAWAYS:

• One 11-minute video can provide all the raw material needed for a complete marketing campaign
• Claude AI is particularly effective at analyzing your voice and maintaining your authentic tone
• Upload your buyer persona details and brand voice guides before starting any content creation
• Most visitors only see the top third of your pages, so prioritize headlines and opening lines
• Work through campaign elements one by one instead of asking AI to do everything at once
• Even if you don't want to be on camera, you can create valuable video content by answering common customer questions

Here's the next best step: https://www.darrellevans.net/subscribe

No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.

Want help to market, grow, and scale your business? Schedule a free strategy session. 

Are you drowning in marketing data but can't figure out which metrics actually matter? In this episode, Darrell Evans shares a revealing story about a CMO with a 50-page analytics report who couldn't answer one simple question: what numbers drive your decisions? 

Learn how to cut through the noise and focus on metrics that truly impact your bottom line.

KEY TAKEAWAYS:

• Stop focusing on vanity metrics - measure what matters to revenue
• Use the bottom-up framework to identify critical conversion points
• A small percentage difference (0.4%) can mean a 25% performance gap
• Page speed and technical issues can silently kill your conversion rates
• Beautiful design isn't always better for conversions

Here's the next best step: https://www.darrellevans.net/subscribe

No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.