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In this episode, I break down why your lead generation strategy might be quietly failing, and what to do about it before it gets worse. 

After analyzing performance data across dozens of campaigns, it’s clear that traditional tactics like PDFs, webinars, and gated checklists aren’t converting like they used to. 

I share how AI is reshaping the buyer’s journey and the simple shifts we’re making inside our agency and with our clients to stay ahead. 

If your lead gen is slowing down and you’re not sure why, this episode will connect the dots. 

No fluff, just what’s working right now.

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No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.