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In this episode, I pull back the curtain on why we rebranded our 14-year agency from Yokel Local to MindShift Digital - and it's not what most people think. 

After building a business that's helped generate over $300M for our clients, I realized our name was holding us back from the kind of impact we’re built to make today. 

I get personal about the deeper meaning behind 'MindShift' and share how AI fundamentally changed our client approach and revenue model. 

If you're running an established business and feeling like your brand might be holding you back, this episode reveals the exact framework we used to evolve without losing our core identity. 

Plus, I address the tough questions everyone's been asking about the transition.

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No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.