In the beginning of your career as junior artists, it’s fight or flight. You will either leave the industry because it’s too hard or you’ll work hard on as many jobs as you can. You need that exit strategy, however, otherwise you will burn out. 

It’s the fear that keeps you small. You are afraid of losing jobs if you raise your rates. A lot of the time, you also undervalue yourself. If you put your brand out there and it’s cheap -- even if it’s great quality work -- the clients will still view you as a cheap brand. It’s just pricing psychology. It’s all about the perceived value. 

In this Podcast, Allan talks about how and when in your career to raise your rates, pricing psychology and creating a premium brand.

For more show notes, visit www.allanmckay.com/327/.